Analysis of the Production Area Planning of Ground Fish at CV Hadori in East Lampung District

Amalya Almira Azzahra; Rr. Erlina; Dwi Asri Siti Ambarwati

doi:10.55927/ajabm.v3i3.10571

Authors

Amalya Almira Azzahra Management Department, University of Lampung
Rr. Erlina Management Department, University of Lampung
Dwi Asri Siti Ambarwati Management Department, University of Lampung

DOI:

https://doi.org/10.55927/ajabm.v3i3.10571

Keywords:

Break Even Point, Production Planning, Sales Forecast, Production Scale

Abstract

This study investigates production scale planning at CV Hadori, a fish processing company, using Break-Even Point (BEP) analysis and linear trend forecasting. The company faces significant overproduction of minced fish, leading to excess inventory and reduced profits. The research employs a descriptive quantitative approach, analyzing historical production and sales data through trend analysis and BEP calculations. Findings indicate that CV Hadori must produce and sell over 405,436 kg of processed fish in 2026 to achieve profitability. Recommendations include optimizing production and sales strategies, investing in appropriate machinery, and continuously monitoring market conditions to adjust forecasts. Effective production planning will help minimize surplus, enhance profitability, and ensure long-term sustainability.

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