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Nisrina, D.N., Ribhan and Husna, N. 2024. Analysis of Business Implementation through the Blue Ocean Strategy Approach in an Effort to Face Competition in Culinary SMEs. Asian Journal of Applied Business and Management. 3, 2 (May 2024), 77–88. DOI:https://doi.org/10.55927/ajabm.v3i2.9405.