SWOT Analysis and Strengthening Socialization for BUMDes Tetus, Kuanheum Village, West Kupang

Village-Owned Enterprises (BUMDes) is one of the businesses that are expected to be able to revive the economy of villages in Indonesia. In supporting one of the Ministry of Village, Development, of Disadvantages Regions and Transmigration programs, the Community service team (KKNT-PPM) Widya Mandira Catholic University (UNWIRA) Kupang did the analysis and strengthening socialization for BUMDes in Kuanheum Village, West Kupang District, Kupang Regency. In the study, there were many weaknesses and threats that the management must know of BUMDes Tetus in Kuanheum Village. There are also advantages of the BUMDes and the village and opportunities that could be optimized for the village's progress. As a direct effort, the UNWIRA KKNT-PPM team carried out socialization, including facilitated discussions with various parties that could help the development of the village economy. This program is expected to be sustained and monitored to produce optimal results for the better development of Kuanheum Village
 


INTRODUCTION
Badan Usaha Milik Desa (BUMDes) is a village business enterprise managed by the community and village government to strengthen the village economy and is formed based on the needs and potential of the village. BUMDes is a pillar of economic activity in the town that functions as a social institution (social institution) and commercial (commercial institution). In addition, BUMDes also acts as a social institution that favors the community's interests by contributing to the provision of social services. Meanwhile, as a commercial institution, it aims to seek profit by offering local resources to the market.  (1), it is stated that "Villages can establish village-owned enterprises following the needs and potential of the village" (Alfiansyah, 2021). Moreover, Micro-and small-business actors managed by BUMDES require assistance from BUMDES in the form of knowledge and finance from third parties (Astohar & Rahmadhani, 2020;Ridwan et al., 2021).
The potential of BUMDes as an independent business institution for village communities in providing the welfare of the village community itself (Purwanti et al., 2021). For rural people to develop their potential so that they are not harmed and benefit more, a backflow is needed in the equitable distribution of natural resources and policies. One of the BUMDes established to support or strengthen the village economy is BUMDes Tetus which was found to enhance Kuanheum village's economy. As one of the villages in West Kupang District, Kupang Regency, Kuanheum Village is considered capable of developing its potential, especially in tourism and the economy (saving and loans, water supply, and rental services). On this basis, a Tetus Village-Owned Enterprise (BUMDes) was established on March 1, 2017. The businesses owned by K.uanheum include natural tourism (enosea), clean water supply management, and saving and loan services. For the tourism sector, Kuanheum village has Enosea Beach, which is one of the potential tourist attractions there. It is commonly used as a recreational place. So on. the beauty of the sunset in Enosea beach is so captivating that the number of tourists increases each year even though the area has been closed for several months but is still visited during the holidays. Still, Enosea beach is not yet profitable because it is s three indigenous communities still administer it. BUMDes Tetus also manages clean water supply according to government laws and regulations, including Law No. 7 of 2004 concerning Water Resources. However, the progress of developing this business sector for bringing welfare to the community is still insignificant. The profits from the service should be sufficient to maintain the water resources themselves so that their management can be preserved.
Kuanheum village is a village whose distance to Kupang city requires 49 KM. Therefore, the villagers who need to buy basic daily necessities must reach the town. The BUMDes formed did not run optimally due to internal obstacles in the operational and management system. The community service team want to know what obstacles are being faced by BUMDes Tetus so that the implementation does not go according to expectations. Based on these conditions that have been described above, the team formulates the problem as follows: 1. How did the development of BUMDes Tetus after it was formed? 2. According to SWOT analysis, what factors and strategies can influence the development of BUMDes Tetus as one of the pillars of Kuanheum's economy? 3. What can KKNT-PPM UNWIRA do to strengthen and support BUMDes Tetus in Kuanheum village?

IMPLEMENTATION AND METHODS
First, to identify the progress of BUMDes Tetus in Kuanheun village, the community service team conducted a field SWOT analysis, including observations, interviews, and document analysis. The documents referring to written regulations and structured data to then be studied for application or implementation in the field, in this case, related to the role of BUMDes Tetus in improving the welfare of rural communities. initiated meetings with the BUMDes administrators and employees to gain more information about the progress of the BUMDes. After that, the team started to plan an impactful activity and socialization, including BUMDes Tetus management, the village officials and the community, and LPPM UNWIRA. They were expected to have sharing and discussion sessions that could bring refreshment to the BUMDes management. Finally, this program was monitored and evaluated by the community service team, BUMDes administrators, and village officials.

RESULTS AND DISCUSSION
The community service activity referred to the information and data gained from the identifications and discussions with the operators of Tetus BUMDes. Generally, Tetus BUMDes in Kuanheum Village has three main businesses or services: water supply system service, chairs and tents rental service, and loan service. The three services have been running for several years but often have problems. The three businesses were considered not to have developed and did not produce any profit. The most prominent problem of the operation of BUMDes Tetus is the lack of competence of the administrators and members of BUMDes Tetus in managing and utilizing the resources in the village. They are just working on the capital the government has given without considering the opportunities and benefits obtained from using village capital and resources (Se & Langga, 2021). The recording and preparation of BUMDes financial statements also did not run as it should have due to the lack of financial knowledge from the management of BUMDes Tetus, Kuanheum Village. The low level of educational qualification of Tetus BUMDes administrators and employees is also one of the causes of the stagnation of performance and development of BUMDes Tetus.
However, the team still also found some strengths and potential opportunities inside and outside the BUMDes and the village, and indeed can be chances for the BUMDes to develop their enterprises for bringing good welfare to the community: Picture 3. All the participants attentively follow the presentations Due to the public's unfamiliarity with the significance of this activity, the community's engagement in this endeavor is relatively low. However, all attendees actively participated in this event, both in the presentation of the content presented by the speakers and in discussing the potential of local resources. In this activity, it was seen during the question-and-answer session from the head of BUMDes that BUMDes management was able to boost the economic sector of the village. In this training session, BUMDes management gained a great deal of new information; the head of BUMDes gave this statement. The aim is to communicate what has been presented and discussed to the community.

Picture 4. BUMDes Strengthening Socialization Participants
The potential of villages that can be developed includes peanuts, shallots, and Oenesea tourism spots, which are used as BUMDes industrial prosperity. However, a new water supply system is still being developed because shallots are seasonal potential. All communities do not yet feel the existing potential due to discontent with the management of BUMDes. One of the goals of this service is to improve the administration of BUMDes so that it can benefit the residents of Kuanheum Village.

CONCLUSIONS AND RECOMMENDATIONS
Through socialization and discussions, all these service activities open up a new understanding for BUMDes administrators and the community that in managing the businesses, sufficient knowledge is needed regarding the establishment of village-owned enterprises (BUMDes), as well as the use of local resources in Kuanheum village. Improving the residents' economy requires cooperation between BUMDes administrators, village officials, and the community. BUMDes Tetus, located in Kuanheum village, West Kupang District, Kupang Regency, East Nusa Tenggara, was formed because of the village's awareness of the community's needs. However, the implementation process did not run effectively due to the lack of understanding of BUMDes management and minimal knowledge and skills. With the limitations of experience that businesses are run, not all are doing well. To improve quality and economy, a management system is needed, namely distribution and marketing management, human resources, and financial management that is transparent to the community. The authors' suggestion for the next community service activity is that the village government can socialize with all circles of the community so that Asian Journal of Community Services (AJCS) Vol. 1 No.4, 2022: 169-178 177 the community can broadly understand the use of the village's potential to increase economy and welfare.

ACKNOWLEDGMENT
This program was supported by LPPM of Widya Mandira Catholic University, our field supervisor; Aplonia Nelci Ke Lomi, S.Pd., M.Pd., Kuanheum Village government, and various community organizations. KKNT-PPM UNWIRA students would like to express our gratitude to all the people of Kuanheum residents who have provided meaningful support in carrying out all the community service activities effectively.