Assistance in Book-keeping and Digital Marketing Training for Serati Ayu Yadnya Group, Banjar Pande, Desa Adat Sempidi, Mengwi, Badung

Ni Ketut  Sariani; Ketut Sudarmini; Luh Gede Pande Eka Sri    Jayanthi

doi:10.55927/ajcs.v3i9.11411

Authors

Ni Ketut Sariani Fakultas Ekonomi dan Bisnis Universitas Warmadewa, Denpasar
Ketut Sudarmini Fakultas Ekonomi dan Bisnis Universitas Warmadewa, Denpasar
Luh Gede Pande Eka Sri Jayanthi Fakultas Ekonomi dan Bisnis Universitas Warmadewa, Denpasar

DOI:

https://doi.org/10.55927/ajcs.v3i9.11411

Keywords:

Serati, Cost of Goods, Digital Marketing

Abstract

In line with contemporary developments, women today, both in urban and rural areas, often take on multiple roles due to expanded opportunities for self-development. In Bali, where Hindu cultural and religious practices are prevalent, this trend has led to the formation of groups like Serati, who create ceremonial offerings (banten). The Serati Ayu Yadnya group in Desa Adat Sempidi, coordinated by Ayu Made Trisnawati, has met local demand through cooperation with other Serati groups. To boost their income and expand market reach via digital marketing, they need accurate accounting practices. Therefore, training in accounting book-keeping and digital marketing was conducted for the Serati Ayu Yadnya group in Banjar Pande, Desa Adat Sempidi, Mengwi, Badung

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