Promoting Sustainable Products: Community Engagement and Eco-Friendly Practices at Namira Ecoprint in Surabaya

Ayundha Evanthi; Ilham Hardi

doi:10.55927/ajcs.v3i10.11848

Authors

Ayundha Evanthi Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya
Ilham Hardi Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya

DOI:

https://doi.org/10.55927/ajcs.v3i10.11848

Keywords:

Ecoprint, Sustainable, Marketing

Abstract

The growing global concern for sustainability is particularly acute in the fashion industry, often viewed as a major contributor to environmental degradation. In response, eco-green products emerged, prioritizing sustainable practices and minimizing harm to the environment. To effectively market these products, it's crucial to enhance knowledge and skills in eco-green marketing. This community service program at Namira Ecoprint Surabaya aims to combine sustainability with effective marketing, raising consumer awareness about eco-friendly products and their benefits. This community service program has successfully raised awareness and understanding of effective marketing strategies, the advantages of sustainable products, and how eco-friendly products can stand out.

Downloads

Download data is not yet available.

References

Abdullah, S. S., Fitriani, I., Musrifah, A., Nazilah, S., Setiawati, F., Ecoprint, S. P., & Ecoprint, S. P. (2024). SOSIALISASI PEMBERDAYAAN ECOPRINT SEBAGAI SARANA PENINGKATAN PEREKONOMIAN MASYARAKAT. JURNAL PENGABDIAN MASYARAKAT BORNEO, 8(2), 86–95.

Evanthi, A., & Azhar, R. M. (2023). Event Management in Social Entrepreneurship: a Bibliometric Analysis. Jurnal Mebis (Manajemen Dan Bisnis), 8(1), 1–14. https://doi.org/10.33005/mebis.v8i1.417

Gazzola, P., Pavione, E., Pezzetti, R., & Grechi, D. (2020). Trends in the fashion industry. The perception of sustainability and circular economy: A gender/generation quantitative approach. Sustainability (Switzerland), 12(7), 1–19. https://doi.org/10.3390/su12072809

Irawan, D., Ekasari, D., Nuraini, K., Damayanti, L. T., & Alexia, S. (2024). Pemahaman Lingkungan Berkelanjutan melalui Ecoprinting di Desa Titiwangi Kecamatan Candipuro Provinsi Lampung. Jurnal Masyarakat Madani Indonesia, 3(3), 257–263. https://doi.org/10.59025/dm615y87

Manik, T. K., Setiawan, W. A., Setiawan, K., Ardian, A., & Sanjaya, P. (2024). Sosialisasi Pembuatan Tas Ramah Lingkungan Ecoprint di Desa Mulyo Harjo, Kecamatan Bumi Agung, Kabupaten Way Kanan, Provinsi Lampung. Jurnal Pengabdian Fakultas Pertanian Universitas Lampung, 3(1), 144. https://doi.org/10.23960/jpfp.v3i1.8913

Maski Annisa, S., & Purbo Jadmiko. (2023). Analisis Faktor-Faktor yang Mempengaruhi Green Purchase Intention. Istithmar, 7(1), 1–10. https://doi.org/10.30762/istithmar.v7i1.218

Nugroho, G. A. P., & Nasution, A. H. (2024). Sustainable Value-Based Online Marketing Communication Strategy: Namira Ecoprint Case Study. Jurnal Ilmiah Manajemen Kesatuan, 12(4), 1113–1120. https://doi.org/10.37641/jimkes.v12i4.2704

Nurhayati, L., Purba, L. P., Wibowo, D. P., & Imu, F. A. (2023). PENGEMBANGAN KREATIFITAS MELALUI PELATIHAN ECOPRINT UNTUK MENDORONG INDUSTRI KREATIF DI BENDUL MERISI WONOCOLO SURABAYA. SELAPARANG. Jurnal Pengabdian Masyarakat Berkemajuan, 7(2), 1193–1201.