Gen-Z Local Wisdom Campaign Agenda in the Framework of Counter Hegemony, Digital Hegemony, Cultural Hegemony
DOI:
https://doi.org/10.55927/ajcs.v2i2.3144Keywords:
Cultural Hegemoy, Counter Hegemony, Digital Hegemony, Generation Z, Local WisdomAbstract
Gen Z is currently facing challenges from foreign hegemony that comes with digital technology. The research analyses Gen-Z local wisdom campaign agenda in framework of counter-hegemony, digital-hegemony, and cultural-hegemony. This study uses a method based on research-based development, involving 100 Gen-Z participants with a series of discussion agendas and a local wisdom campaign on their social media. Result show that local wisdom content can be a solution for educating young people to have positive activities such as getting to know local values, increasing nationalism, and counteracting negative impacts of foreign cultural hegemony. It concluded that local wisdom can be a counter to hegemony that takes place in the new era of digital hegemony, as form of cultural hegemony.
Downloads
References
Affandy, S. (2017). Penanaman Nilai-Nilai Kearifan Lokal Dalam Meningkatkan Perilaku Keberagamaan Peserta Didik. Atthulab: Islamic Religion Teaching and Learning Journal, 2(2), 192–207. https://doi.org/10.15575/ath.v2i2.3391
BPS. (2022). Statistik Indonesia dalam Infografis. BPS. https://www.bps.go.id/publication/download.html?
Dimock, M. (2019). Defning Generations: Where Millennials End and Generation Z Begins. https://pewrsr.ch/3cV5pmw
Dja’far, A. M., Taqwa, L., & Kholisoh, S. (2017). Intoleransi dan Radikalisme di Kalangan Perempuan: Riset Lima Wilayah di Bogor, Depok, Solo Raya, Malang, dan Sumenep. Wahid Foundation.
Elmore, T. (2014). How Generation Z Differs from Generation Y. http://growingleaders.com/blog/generation-z-differs-generation-y/
Haqqi, H., & Soeparto, S. (2020). Solo Cultural Festival as an Effort to Counter Cultural Hegemony. International Journal of Innovative Research and Development, 9(10). https://doi.org/10.24940/ijird/2020/v9/i10/OCT20056
Kemdikbud. (2022). Warisan Budaya Tak Benda (WBTB) Indonesia. KWRIU Kemdikbud. http://kwriu.kemdikbud.go.id/info-budaya-indonesia/warisan-budaya-tak-benda-indonesia/
Lestari, D. (2019). Dinamika Politik Identitas di Indonesia. Jurnal Pendidikan Mandala, 4(4), 12–16
Magu, S. (2015). Reconceptualizing Cultural Globalization: Connecting the “Cultural Global” and the “Cultural Local.” Social Sciences, MDPI, 4(3), 1–16.
Njatrijani, R. (2018). Kearifan Lokal Dalam Perspektif Budaya Kota Semarang Gema Keadilan Edisi Jurnal Gema Keadilan Edisi Jurnal. Gema Keadilan Edisi Jurnal 17, 5(September), 16–31.
Putri Yolanda, H., & Halim, U. (2020). Partisipasi Politik OnlineOnline Generasi Z Pada Pemilihan Presiden Indonesia 2019. Journal of Strategic Communication, 10(2), 30–39.
Saifuddin. (2011). Radikalisme Islam di Kalangan Mahasiswa (Sebuah Metamorfosa Baru). Jurnal Analisis, 11(1), 17–32.
Sugita, I. W., Setini, M., & Anshori, Y. (2021). Counter Hegemony of Cultural Art Innovation against Art in Digital Media. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 147. https://doi.org/10.3390/joitmc7020147
Taum, Y. Y. (2015). Sastra dan Politik. Sanata Dharma University Press.
Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 35(9), 1146–1151.
Waruwu, D., & Mudana, I. G. (2018). Counter-Hegemony in The Development of Bawomataluo Tourist Destination, Nias Selatan, Sumatera Utara. E-Journal of Cultural Studies, 11(2), 1–8. https://doi.org/10.24843/cs.2018.v11.i02.p01
Wulandari, W., Furnamasari, Y. F., & Dewi, D. A. (2021). Urgensi Rasa Nasionalisme pada Generasi Z di Tengah Era Globalisasi. Jurnal Pendidikan Tambusai, 5(3), 7255–7260. https://jptam.org/index.php/jptam/article/view/2134
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Halifa Haqqi, Hasna Wijayati
This work is licensed under a Creative Commons Attribution 4.0 International License.