Hr Management in the Digital Era in MSMEs
DOI:
https://doi.org/10.55927/ajcs.v2i6.4498Keywords:
HR Management, Digital Era, MSMEsAbstract
Micro, small and medium enterprises (MSMEs) are the most dominant business category in Indonesia. Most small businesses face challenges when it comes to educating their staff about digital trends and business opportunities. The existing problems can be concluded that the problem is that there are still human resources who do not know the potential and management that exists in them in the face of the digitalization era. Therefore it needs to be encouraged to be directed in knowing the potential and management that exists in him and provide training on how to take solutions when facing a problem.The performance target achieved by community service this time is the aspect of ability, in which existing human resources can improve their skills and ability to solve problems and manage
Downloads
References
Firman Mansir, Halim Purnomo. (2021) “Pemberdayaan Masyarakat Melalui Digital Marketing Dan Media Sosial Sebagai Media Promosi Era Pandemi Covid-19 Di UMKM Panggungharjo Sewon”, Abdimu Singkerru, Vol. 1, No. 1.
Jony Wong. (2010) Internet Marketing for Beginners, Jakarta: PT Elex Media Komputindo. Kata Data Insight Center. Digitalisasi UMKM di Tengah Pandemi Covid-19. https://katadata.co.id/umkm (Diakses pada 3 September 2022).
Marlinah, L. (2020). Peluang dan Tantangan UMKM Dalam Upaya Memperkuat Perekonomian Nasional Tahun 2020 Ditengah Pandemi Covid 19. Jurnal Ekonomi.
Sunyoto Danang. (2012) Manajemen Sumber Daya Manusia, Jakarta: PT Buku Seru.
Suwatno. (2017). Komunikasi Pemasaran Kontekstual. Bandung: Simbiosa Rekatama Media.
Setyawati. Novita, Dewi Sri Woelandari PG, Agus Dharmanto. (2022). PROGRAM KEWIRAUSAHAAN DI ERA PANDEMI. J-ABDI: Jurnal Pengabdian kepada Masyarakat.
Utari, T., & Dewi, P. (2014). Pengaruh Modal, Tingkat Pendidikan dan Teknologi Terhadap Pendapatan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kawasan Imam Bonjol Denpasar Barat. Jurnal Ekonomi Pembangunan
Woelandari., Pantjologiningroem, Resista Vikaliana, Novita Wahyu Setyawati. (2021). ENHANCING MSME'S MARKETING PERFORMANCE THROUGH INNOVATION CAPABILITY MEDIATED BY TECHNOLOGY CAPABILITY AND VALUE-BASED SELLING. Islamic Economics, Finance, and Banking Review.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Agus Dharmanto, Cahyadi Husadha, Novita Wahyu Setyawati, Siti Nur Assyifa
This work is licensed under a Creative Commons Attribution 4.0 International License.
.png)
