Enhancing Marketing Strategies for the Serati Banten Ritual Group in Desa Adat Sading, Mengwi, Badung Regency

Ketut Sudarmini; Gusti Ayu Sugiati; I Dewa Ayu Eka Pertiwi

doi:10.55927/ajcs.v2i10.6383

Authors

Ketut Sudarmini Fakultas Ekonomi dan Bisnis Universitas Warmadewa
Gusti Ayu Sugiati Fakultas Ekonomi dan Bisnis Universitas Warmadewa
I Dewa Ayu Eka Pertiwi Fakultas Ekonomi dan Bisnis Universitas Warmadewa

DOI:

https://doi.org/10.55927/ajcs.v2i10.6383

Keywords:

Digital Marketing, Cost of Goods Sold, Community Partnership Program

Abstract

A Serati Banten Group led by Jero Mangku Suparmi in Desa Adat Sading efficiently fulfills ritual requests. Collaborative efforts among various groups yielded successful 2022 results. To boost income, they must expand market reach via social media like Instagram, Facebook, and WhatsApp. Standardizing banten pricing across Serati Banten Groups is crucial. Each group determines cost prices for various banten types to set consumer prices. Consequently, we support Mangku Suparmi's group in Desa Adat Sading by enhancing digital marketing strategies for ritual and banten promotion.

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