Optimalization Business Management for Catfish Farmers Community in Polowidi Village

Khoirina Noor Anindya; Tatik Tatik

doi:10.55927/ajcs.v2i11.6950

Authors

Khoirina Noor Anindya Universitas Islam Indonesia
Tatik Tatik Universitas Islam Indonesia

DOI:

https://doi.org/10.55927/ajcs.v2i11.6950

Keywords:

Catfish Farmers, Business Management, Marketing, Capital Access

Abstract

The catfish farmers community in Polowidi village, Sleman regency, Daerah Istimewa Yogyakarta (DIY) is a community of farmers who develop land around their houses which can be used as medium to breed catfish, but the lack of business management especially in developing pond, marketing, and capital access become the problems in this activity. This community service aims are giving knowledge and upgrading ability of catfish farmers to improve the business management by implementing 4 programs. The first is development of pond by using tarpaulins. The second is training of social media marketing and capital access. The third is mentoring the business activity. The fourth is following up program to improve the catfish farmers ability in the future.

Downloads

Download data is not yet available.

References

Adharani, N., Sulistiono, & Rachmawati, N. F. (2021). Pengabdian Kepada Masyarakat Melalui Budikdamber Upaya Pemenuhan Gizi . Jurnal Ilmu Perikanan dan Kelautan, Vol. 3(1): 1-7, Maret 2021, 1-7.

Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences 148 (2014), 119-126.

Darmansah, A., Sulistiono, Nugroho, T., & Supriyono, E. (2016). Pemberdayaan Masyarakat melalui Pengembangan Budi Daya Ikan Lele di Desa Balongan, Indramayu, Jawa Barat. Agrokreatif (Jurnal Ilmiah Pengabdian kepada Masyarakat), Mei 2016, Vol.2 (1), 8-16.

Fakhri, A., & Taufik Hidayat, D. (2021). Sistem Informasi Manajemen Pembudidayaan Ikan Lele Menggunakan Metode Reserach and Development . Jurnal Sistem Informasi, Vol.8, No.1, Maret 2021, 53-58.

Fauzi, F., Antoni, D., & Suwarni, E. (2020). Women Entrepreneurship in Developing Country: The Effects of Financial and Digital Literacy on SMES Growth . Journal of Governance and Regulation, Vol.9, Issue 4, 2020, 106 - 115. https://doi.org/10.22495/jgrv9i4art9.

Fitriyani, I., Sudiyarti, N., & Fietroh, M. N. (2020). Strategi Manajemen Bisnis Pasca Pandemi Covid-19. Indonesian Journal of Social Sciences and Humanities, Vol.1, No.2, 2020, 87-95.

Maarit, H., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development Vol.22, No.4, 2015, 633-651. https://doi.org/10.1108/JSBED-05-2013-0073.

Madanih, R., Susandi, M., & Zhafira, A. (2019). Penerapan Design Thinking pada Usaha Pengembangan Budidaya Ikan Lele di Desa Pabuaran, Kecamatan Gunung Sindur, Kabupaten Bogor. Journal of Business and Entrepreneurship (Baskara), Vol.2, No.1 Oktober 2019, 55-64.

Nadzira, N., Setiyawan, S., & Wiyarni, W. (2020). Revaling Online Media Marketing Communication Strategies on Instagram and Whatsapp during Covid-19 Pandemic (Case Study at MSME in Malang, East Java, Indonesia). International Journal of Business Marketing and Management (IJBMM), Vol.5, Issue 11 November 2020, 84-92.

Noor, M., Fourqoniah, f., & Fikry, M. (2020). Investigation of Financial Inclusions, Financial Literacy, and Financial Technology in Indonesia. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol.8, No.3, July - August 2020 , 257-268.

Prawoto, E., Susilawati, H., & Faqih, N. (2018). Strategi Inovasi Produk Olahan dan Manajemen Pemasaran Guna Meningkatkan Daya Jual Lele (UKM Ternak Lele di Desa Kalibeber, Mojotengah, Wonosobo). Jurnal Penelitian dan Pengabdian Kepada Masyarakat (PPKM) 1 (2018), 123-127.

Rita, M. R., & Huruta, A. D. (2020). Financing Access and SME Performance: A Case Study from Batik SME in Indonesia. International Journal of Innovation, Creativity and Change, Vol.12, Issue 12, 2020, 203-224.

Shareef, M. A., Kumar, V., Kumar, U., & Dwivedi, Y. K. (2011). E-Government Adoption Model (GAM): Differing Service Maturity. Government Information Quality 28 (2011), 17-35. https://doi.org/10.1016/j.giq.2010.05.006

Suciati, P. (2018). Instagram Marketing Technique for Online Store: A Descriptive Study. The 2nd International Conference on Vocational Higher Education "The Importanece (pp. 881-825). Depok: KnE Social Sciences.

Sukunesan, S. (2020). Internationalization Via Instagram: An Exploratory Study of Small and Medium Enterprises. Contemporary Management Research, Vol.16, No.2, 2020, 78-121.

Susanto, P., Hoque, M. E., Shah, N. U., Candra, A. H., Hashim, N. M., & Abdullah, N. L. (2023). Entrepreneurial Orientation and Performance of SMEs: The Roles of Marketing Capabilities and Social Media Usage. Journal of Entreprenuership in Emerging Economies Vol.15, No.2, 2023 , 379-403. https://doi.org/10.1108/JEEE-03-2021-0090

Syarifuddin, A. (2019, Februari 11). Produksi Perikanan Lokal Baru Mampu Penuhi 60 Persen Kebutuhan di DIY, Sisanya dari Luar Daerah. Retrieved from jogja.tribunnews.com: https://jogja.tribunnews.com/2019/02/11/produksi-perikanan-lokal-baru-mampu-penuhi-60-persen-kebutuhan-di-diy-sisanya-dari-luar-daerah

Utami, N. K. (2021). Marketing Strategy of Small and Medium Enterprises (MSMES) Trough Instagram in the Marketing Era 4.0. Jurnal Ekonomi dan Bisnis Jagaditha, Vol.8, No.1, 2021, 15-22.

Zaman, M. B., Sucipto, H., & Maulana, M. R. (2021 ). Penyuluhan Peningkatan Manajemen Pengelolaan Usaha Ternak Lele Melalui Pemanfaatan Media Teknologi Berbasis Digital di Desa Negla. Jurnal Penelitian dan Pengabdian Masyarakat (Comserva), Vol.1, No.7 2021, 1-7.