Social Media Education in Marketing Debog Banana Chips Products to She Yuha Snack MSMEs in Rengas Pulau Village, Marelan Medan

Authors

  • Revita Sari Universitas Muhammadiyah Sumatera Utara
  • Idhamsyah Muhammad Universitas Muhammadiyah Sumatera Utara

DOI:

https://doi.org/10.55927/ajcs.v3i2.8219

Keywords:

Entrepreneurship, Economics, MSMEs, Social Media

Abstract

The community service program was implemented in Rengas Pulau Village, Medan Marelan District, Medan City Regency targeting the local community. The program implemented with this target is an educational program on the importance of social media. With the targets and programs that have been designed, it is hoped that it will be able to increase understanding for MSME players. The aim of implementing this community service program is to solve various problems that exist in the She Yuha Snacks She Yuha Chips Debog Banana MSME which is the focus of the activity by utilizing social media. The method used in implementing this activity is the observation method, namely observing the problems in Rengas Pulau Island Village as the target of the activities to be carried out and documentation, namely documenting the photos or videos required for each activity.

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References

Augustinah, F. (2019). Utilization of Social Media as a Means of Promotion of Cassava Chip Snacks in Sampang Regency. Journal of Dialectics, 4(2).

Febriyantoro, MT, & Arisandi, D. (2018). Utilization of digital marketing for micro, small and medium enterprises in the era of the ASEAN economic community. JMD: Dewantara Management & Business Research Journal, 1(2),61-76.

Gurnelius and Susan. (2011). 30-minute Social Media Marketing, United States: McGraw Hill Companies, 11.

Oktarina, N., Widodo, J., & Fachrurrozie, F. (2019). Strengthening MSMEs through the Use of Social Media to Increase Marketing Reach in Toroh Purwodadi District. Abdimas Journal, 23(2), 170-174.

Sumbawati, NK, Tara, U., Karmeli, E., & Rachman, R. (2023). Utilization of Banana Stems to Make Processed Chips as a Business Product to Improve the Economy of MSMEs and Reduce Banana Stem Waste in Ledang Village, Lenangguar District. WORKS: Journal of Community Service, 3(1), 328–335

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Published

2024-03-02

How to Cite

Sari, R., & Muhammad, I. (2024). Social Media Education in Marketing Debog Banana Chips Products to She Yuha Snack MSMEs in Rengas Pulau Village, Marelan Medan. Asian Journal of Community Services, 3(2), 295–300. https://doi.org/10.55927/ajcs.v3i2.8219