Digitalization of Marketing, Finance and Inventory Management in MSMEs “Sriti Gamplong”

Audita Nuvriasari; Listiana Bhakti; Annisa Nur Fadhila; Widya Puspita Asmarani; Achmad Fajri Pramudian; Muhammad Raihan

doi:10.55927/ajcs.v3i3.8455

Authors

Audita Nuvriasari Program Studi Manajemen, Fakultas Ekonomi, Universitas Mercu Buana Yogyakarta
Listiana Bhakti Program Studi Manajemen Fakultas Ekonomi Universitas Mercu Buana Yogyakarta
Annisa Nur Fadhila Program Studi Manajemen Fakultas Ekonomi Universitas Mercu Buana Yogyakarta
Widya Puspita Asmarani Program Studi Manajemen Fakultas Ekonomi Universitas Mercu Buana Yogyakarta
Achmad Fajri Pramudian Program Studi Manajemen Fakultas Ekonomi Universitas Mercu Buana Yogyakarta
Muhammad Raihan Program Studi Manajemen Fakultas Ekonomi Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/ajcs.v3i3.8455

Keywords:

Digitalization, Marketing, Finance, Inventory Management

Abstract

This community service activity is carried out by the MSMEs "Sriti Gamplong" which produces various handicrafts. The aim of this activity is to optimize marketing activities by utilizing digital technology such as: social media and marketplaces. It is hoped that this will increase consumer buying interest. Apart from that, technology-based ways of managing finances and inventory were also introduced. The results of the activity show that partners increasingly understand the importance of digitalization to support increased business performance. Apart from that, marketing activities are becoming more effective, financial and inventory management is becoming more controlled.

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