Strengthening Independence and Digital Marketing of The Tumpeng Industry Group in Banjar Batur, Batubulan, Sukawati, Gianyar

Ni Nyoman Suriani; I Made Yogiarta; Luh Gede Pande Sri Eka Jayanti

doi:10.55927/ajcs.v3i6.9955

Authors

Ni Nyoman Suriani Fakultas Ekonomi dan Bisnis Universitas Warmadewa
I Made Yogiarta Fakultas Ekonomi dan Bisnis Universitas Warmadewa
Luh Gede Pande Sri Eka Jayanti Fakultas Ekonomi dan Bisnis Universitas Warmadewa

DOI:

https://doi.org/10.55927/ajcs.v3i6.9955

Keywords:

Accounting Systems, Independence, Marketing Strategy

Abstract

The phenomenon of selling upakara products is increasing due to high demand, especially from Balinese women who work outside the home. In this modern era, they prefer to buy ready-made upakara equipment, creating new business opportunities. This has led to home industries making tumpeng/penek for upakara purposes, such as the one coordinated by Mrs. Nyoman Putri in Banjar Batur, Batubulan. To compete, tumpeng businesses need digital-based accounting and marketing systems. However, business actors often lack knowledge in these areas. This service aims to improve partners' abilities in accounting, digital marketing, and entrepreneurial independence by mentoring and lectures. The result is enhanced business independence, better cost calculation, and increased tumpeng sales in Gianyar.

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