In Indonesia, contraceptive products are widely sold freely and are easy to find in many convenience stores and shopping centers. Starting from Durex, Sutra and Fiesta, these three brands are the most widely found contraceptive brands. The three brands both have their own product advantages. When viewed from the completeness of the product, one of the interesting things that is quite different from other contraceptive products is Fiesta, which offers product innovations with various colors, flavors and aromas, with the aim of fulfilling pleasant sexual satisfaction, in accordance with the tagline owned by Fiesta, "safety can be fun".

Along with the collection of data related to this research, it was also found that the name Fiesta is not only famous as a brand of contraceptives, but also widely known as a brand of processed food products produced by PT. Primafood International which is located in Semarang, namely Fiesta Chicken Nugget. It has the same name, with the same spelling and writing, but it turns out that the name Fiesta is used as a trademark for two different products. This can be due to having diverse backgrounds and characteristics. These differences in characteristics and backgrounds then result in different perceptions.

Perception is a person's way of understanding and giving meaning to the stimulus provided by the five senses regarding an object (Fahmi, 2020). A person's perception of a particular object as in this case is a contraceptive device obtained through the process of intrapersonal communication. Intrapersonal communication is the process of interaction between the mind and the stimulus provided by the five senses (Rahmania, 2019). This communication occurs when a person is thinking, contemplating, considering, and when a person is processing information. This is in line with what Wood said that perception is the most basic communication when a person interprets objects that are communicated with oneself and with others (Br Sembiring & Oktavianti, 2021).

According to Fishbein & Ajzen, what is understood by the brain will be the basis for a person to have thoughts about something (opinion) and the thoughts and opinions that they have will be the basis for the commands sent to the brain to determine what attitudes and behaviors to do (Faturochman, 2009). Therefore, the positive and negative perceptions possessed by a person will affect the good and bad thoughts and behaviors of a person.

Nadiani explained several aspects related to perception, namely the cognitive aspect related to the level of knowledge that a person has about an object, affective about the feelings they have towards the object, and conative, which is the aspect that includes decision-making and attitudes towards a certain object (Nathasia & Sukendro, 2022).

The perception that will be researched in this study will be limited to the perception that is specifically owned by women, staff in the Department of Finance and Accounts Receivables of PT Pustaka Insan Madani which happens to be filled only by female employees. PT Pustaka Insan Madani itself is a company that started as a book manufacturer and publisher, especially regarding books related to education, now PT Pustaka Insan Madani has spread its wings

in the field of educational equipment products. Not only that, the products sold can also be used to meet the needs of tools, offices, businesses and households.

Researchers are interested in exploring women's perceptions because in November 2021, the National Center for Biotechnology uploaded a health journal entitled "Journal of Clinical Medical - Women and Men's Perspectives on the Factors Related to Women's Dyadic Sexual Desire, and on the Treatment of Hypoactive Sexual Desire Disorder". The article reveals that with the perspective possessed by women, it is possible for women to experience HSDD or a condition where women have high sexual desire. When viewed from the anatomy of the human body with the naked eye, more sexual stimulation points are possessed by women than by men. So that women's sexuality experience and satisfaction are higher (Friedmann & Cwikel, 2021).

In addition to aiming to understand how women's perception of Fiesta contraceptives as one of the tools used in sexuality activities, in this study will also be seen the nature of the binary Fiesta trademark name, namely having more than one product, which Fiesta name is more attached in the minds of the resource persons who are women who have worked, whether Fiesta is a trademark of a contraceptive device or as a trademark of a processed food product. From that process, it can also be seen how deep the perception and understanding of women in the Ministry of Finance and Debt and Receivables, PT Pustaka Insan Madani has regarding the Fiesta contraceptives.

Perception comes from Indonesian which is an absorption of the English words "perception" and "percipio", which means the arrangement, identification, and translation of information received through the five human senses to gain understanding and understanding of the surrounding environment (Hasanah et al., 2024). Perception is the result of the interpretation of something that is captured by the five senses, this interpretation exists because there is a phenomenon or event that causes the interpretation to occur. The interpretation of a phenomenon or event occurs through capture by the five senses, which then the stimulus can produce different in each individual.

The five senses are a tool to connect individuals with the world that exists outside them, so that the five senses help individuals to perform an action. Each individual can have different perceptions so that it can produce positive perceptions and negative perceptions that will later affect individuals to act. According to Mulyana (2000), perception is the core of communication, while interpretation is the core of perception, which is synonymous with decoding in the communication process. Furthermore, Mulyana stated that perception determines the selection of a message and ignores other messages. According to Rakhmat (2005), perception is the experience of objects, events, or relationships obtained by inferring information and interpreting messages. Perception is giving meaning to sensory stimuli. Based on the various definitions of perception above, in general, perception can be defined as the process of giving meaning, interpretation of stimuli and sensations received by individuals, and greatly influenced by internal and external factors of each individual (Arifin, et al., 2017).

So it can be seen that perception is the result of the stimulus obtained by the five senses through various existing events and phenomena, which then the stimulus is interpreted as a perception, and it is this perception that results in a positive or negative action from each individual.

Perception Theory will help in explaining that differences in a person's condition and background have an influence on the perception they have about an object. The concept of perception theory provides insight into how we interpret information from the surrounding environment (Hasanah et al., 2024). Nadiani explained several aspects related to perception, namely the cognitive aspect related to the level of knowledge that a person has about an object, affective about the feelings they have towards the object, and conative, which is the aspect that includes decision-making and attitudes towards a certain object (Nathasia & Sukendro, 2022). The three main components of attitude formation are cognitive, affective and conative components which will later produce different actions or interpretations from each individual.

This research is qualitative descriptive to explore and find as much information as possible about one object without comparing or having other objects will then be analyzed on the basis of existing theory, so as to produce a descriptive analysis (describe) one object with an in-depth elaboration (Nurhadi, 2015).

The line of thinking adopted in this study is inductive which is carried out by looking for the data needed from the speakers with several guidelines. All collected data will be collected and presented in the form of simple numerical figures to make it easier to see the results of interviews globally by mapping the tendencies of the opinions of the sources based on the thoughts and opinions of the researcher without using absolute instruments with a purely subjective nature of the researcher.

This research model will feel like a mixed method research at first glance. However, in fact, this research is a qualitative research because in the presentation of numerical data, discussion, and conclusions, all of them are purely produced from the analysis and subjective point of view of the researcher. The resource persons whose perceptions will be researched have various criteria needed to complete this research, namely late adolescents (ages 17-25 years) and early adults (ages 26-35 years) both married and unmarried, diplomas and bachelors as well as high school or vocational graduates, as well as Muslims

and Catholics.

To collect data in this study, researchers conducted interviews and documentation. Interviews are a question and answer process between researchers and resource persons to get the information needed. This research interview was conducted in person, behind closed doors, and was informal. The goal is to provide comfort and freedom for the speakers to speak. The answers given by the resource persons to the questions asked were classified into three types, namely positive, negative, and neutral. Meanwhile, documentation is carried out by recording the interview process which is carried out to collect information from the source (Warsah & Daheri, 2010).

The data analysis process goes through three stages, namely data reduction which is carried out by sorting, sorting, and simplifying the information collected in the research process. The data is then presented in a concise form, so that all data can be presented properly, completely, and in a coherent manner. This stage is called data presentation. The last step taken in the data analysis process is to draw conclusions based on the recording carried out since the beginning of the research, then observation of the data that has been presented and based on the theoretical basis used in the research (Pradono et al., 2018).

The results of the interviews with the resource persons on May 30 – June 6, 2023 are as follows:

The topic of sexuality, especially in Indonesia, is still very taboo to discuss in general. This happens because this topic is closely associated with negative impressions that clash with existing social norms and develop in society. Things about sexuality can be seen as violating immoral norms in Indonesia because they are considered inappropriate, taboo, and limited. Only people with certain conditions are considered worthy to talk about it, namely people who are officially bound by marital status, who are the ones who are considered to be allowed to have sexual relations officially and not violate the rules. Although actually, conversations related to sexuality are not only about intimate organs and about sexual relations, but can be about other things such as health and

general knowledge that actually needs to be known by everyone, especially for adults. Therefore, it is necessary to create space for healthy and educational discussions about sexuality so that society, especially adults, can gain accurate and comprehensive understanding without violating prevailing social norms.

Further study can explore effective strategies for promoting open and respectful conversations about sexuality in culturally sensitive contexts, as well as assess the impact of sexuality education on public awareness, attitudes, and health outcomes in Indonesian society.