The Relationship of Hedonic Lifestyle with Consumptive Behavior in E-Commerce Users Adolescent

Dea Fitri  Aini; Netty  Widiastuti; Rahma  Widyana; Maghfira Nur  Aziza; Ratna Sesotya  Wedadjati

doi:10.55927/ajma.v4i1.11403

Authors

Dea Fitri Aini Universitas Mercu Buana Yogyakarta
Netty Widiastuti Universitas Mercu Buana Yogyakarta
Rahma Widyana Universitas Mercu Buana Yogyakarta
Maghfira Nur Aziza Universitas Mercu Buana Yogyakarta
Ratna Sesotya Wedadjati Sekolah Tinggi Pembangunan Masyarakat Desa APMD

DOI:

https://doi.org/10.55927/ajma.v4i1.11403

Keywords:

Consumotive Behavior, Hedonic Lifestyle, Thesis

Abstract

This study aims to determine the relationship between hedonic lifestyle and consumptive behavior in adolescent e-commerce users. This study proposes a hypothesis that there is a positive relationship between hedonic lifestyle and consumptive behavior in adolescent e-commerce users. The subjects in this study were 116 adolescents with an age range of 17-22 years. The data collection method used in this study is to use the Consumptive Behavior Scale and the Hedonic Lifestyle Scale. The data analysis technique used is using product moment correlation. Based on the results of data analysis, the correlation coefficient (rxy) = 0.800 with p = 0.000 (p < 0.001) shows that the hypothesis proposed in this study is accepted, namely there is a positive correlation between hedonic lifestyle and consumptive behavior in adolescent e-commerce users. The coefficient of determination (R2) is 0.639 so it can be said that the hedonic lifestyle contributes 63.9% to consumptive behavior and the remaining 36.1% is influenced by other factors.

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