The Shopping Behavior of Outsourced Employees at PT. Bukit Asam Tanjung Enim

Yuhendra Yuhendra; Muji  Gunarto; Sulaiman  helmi

doi:10.55927/ajma.v4i1.13350

Authors

Yuhendra Yuhendra Universitas Bina Darma, Palembang
Muji Gunarto Universitas Bina Darma, Palembang
Sulaiman helmi Universitas Bina Darma, Palembang

DOI:

https://doi.org/10.55927/ajma.v4i1.13350

Keywords:

Consumer Behavior, Outsourcing Employees, Digital Promotion, Marketing Strategy

Abstract

This study aims to analyze the shopping behavior of outsourcing employees at PT. Bukit Asam Tanjung Enim, especially in terms of preferences, spending patterns, and the influence of the work environment on their shopping decisions. A qualitative approach is used to explore factors such as basic needs, lifestyle, and social pressures. The results of the study show that shopping behavior is influenced by fixed income, access to credit facilities, and promotions from digital platforms. This research provides important insights for local businesses to formulate relevant marketing strategies.

Downloads

Download data is not yet available.

References

Anggraini, T., & Pratama, I. (2023). Increasing Financial Literacy Among Outsourcing Employees. Journal of Economic Education, 12(2), 88–99.

Batra, R., & Ahuja, V. (2019). The role of social influence on consumer behavior. Journal of Consumer Research, 46(3), 510-525. https://doi.org/10.1093/jcr/ucy043

Chen, Y., Zhang, R., & Lee, C. (2021). Consumer behavior in emerging markets: A qualitative study on the decision-making process in the workplace. International Journal of Consumer Studies, 45(6), 791-800. https://doi.org/10.1111/ijcs.12656

Hartono, S., & Putri, R. (2020). E-commerce and Workers' Consumptive Behavior. Journal of Digital Economics, 5(2), 101–115.

Iskandar, A. (2021). Employee Financial Management in the Context of Outsourcing. Jakarta: Pustaka Utama.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Nugroho, T. (2022). The Impact of Technology on Consumptive Behavior among Workers. Social Journal, 9(3), 200–213.

Rahmawati, D., & Susanto, B. (2021). Outsourcing Employee Financial Management: A Case Study. Journal of Economics and Business, 8(4), 150–170.

Saputra, R. (2023). Consumer Behavior and Social Change: A New Perspective. Yogyakarta: Andi.

Sari, P., et al. (2023). Shopping Behavior and Worker Welfare in the Digital Era. Journal of Humanities, 11(1), 45–60.

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Pearson Prentice Hall.

Solomon, M. R. (2018). Consumer behavior: Buying, having, and being (12th ed.). Pearson Education.

Suharto, T., et al. (2023). Technology and Modern Consumption: A Study of Shopping Behavior in the Digital Age. Journal of Social Technology, 10(1), 55–70.

Wijaya, B. (2024). Company Policy in Supporting Employee Welfare. Jakarta: Graha Ilmu.

Yusuf, H. (2023). Qualitative Studies on Finance and Consumptive Behavior. Bandung: Alfabeta.

Vrieling-Teunter, E., & Ligtenberg, P. (2023). Understanding consumer behavior in organizational settings: A case study approach. Journal of Organizational Behavior, 44(4), 625-642. https://doi.org/10.1002/job.2563