The Influence of Perceived Price, Location and Service Quality on Customer Satisfaction at Kasmaran Pandu Raya Coffee Bogor

Ricky Christian Saputra; Leonardo Indra  Vitaharsa

doi:10.55927/ajma.v2i3.4945

Authors

Ricky Christian Saputra Program Studi Manajemen Perhotelan, Universitas Asa Indonesia
Leonardo Indra Vitaharsa Program Studi Manajemen Perhotelan, Universitas Asa Indonesia

DOI:

https://doi.org/10.55927/ajma.v2i3.4945

Keywords:

Price Perception, Location, Service Quality, Customer Satisfaction

Abstract

This study aims to examine the perceptions of price, location, and quality of service in Pandu Raya Bogor Kasmaran coffee. Researchers used quantitative research using surveys with purposive samples and a population of 100 respondents. The data used is collected directly from each respondent with qualifications for more than two arrivals. Perception of price, location, and service quality Together produce a significant influence on customer satisfaction at Kopi Kasmaran Pandu Raya Bogor.

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