Uncovering The Importance Of Halal Toiletries: Determinant Factors Contributing  Halal Toiletries’ Purchase Intention

Yulist Rima Fiandari; Sri Nastiti  Andharini

doi:10.55927/ajma.v3i2.8500

Authors

Yulist Rima Fiandari Management Department, Faculty of Economic And Business, Universitas Muhammadiyah Malang
Sri Nastiti Andharini Management Department, Faculty of Economic And Business, Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.55927/ajma.v3i2.8500

Keywords:

Halal Awareness, Attitude, Subjective Norms, Perceived Behavior Control, Halal Toiletries’ Purchase Intention

Abstract

One of the products that needs to have halal label is toiletries. Toiletries are ranked as fourth halal product that receives attention so that they have huge potential to optimize. This research is needed to support the sustainability of halal industry especially toiletries product. This research is aimed at investigating the impact of halal awareness, attitude, subjective norms, perceived behavior control towards halal toiletries’ purchase intention. This study was conducted on 274 respondents through questionnaire as the research instrument. The research findings portrayed a significant impact of halal awareness, attitude, subjective norms, perceived behavior control towards halal toiletries’ purchase intention. Attitude played the role as the partial mediation between halal awareness and halal toiletries’ purchase intention.

Downloads

Download data is not yet available.

References

Agistya, N. E., & Khajar, I. (2022). Analisis Pengaruh Kesadaran Halal, Sikap,Norma Subjektif Dan Persepsi Kontrol Perilakuterhadap Niat Beli Makanan Halal Rocket Chicken Di Kesesi (Study Pada Masyarakat Pekalongan). Prosiding Konstelasi Ilmiah Mahasiswa Unissula (KIMU) Klaster Ekonomi, 345–364.

Alfikri, S., Baga, L. M., & Suprehatin, S. (2019). Consumer awareness and willingness to pay for halal certified of beef in Bogor area. Journal of Halal Product and Research, 2(2), 51. https://doi.org/10.20473/jhpr.vol.2-issue.2.51-59

Astuti, Y., & Asih, D. (2021). Country of Origin, Religiosity and Halal Awareness: A Case Study of Purchase Intention of Korean Food. Journal of Asian Finance, Economics and Business, 8(4), 0413–0421. https://doi.org/10.13106/jafeb.2021.vol8.no4.0413

Aziz, Y. A., & Chok, N. V. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23. https://doi.org/10.1080/08974438.2013.723997

Balques, A., Noer, B. A., & Nuzulfah, V. (2017). Analisis Sikap, Norma Subjektif, dan Niat Beli Produk Kosmetik Halal pada Konsumen Muslimah di Surabaya. JURNAL TEKNIK ITS, 6(2), 571–582.

Bashir, A M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011

Bashir, Abdalla M., Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2018.1452813

Bashir, Abdalla Mohamed. (2020). Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa. Journal of Islamic Marketing, 11(6), 1295–1311. https://doi.org/10.1108/JIMA-04-2018-0077

Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: Selected recent advances and applications. Europe’s Journal of Psychology, 16(3), 352–356. https://doi.org/10.5964/ejop.v16i3.3107

Chin, W.W., Peterson, R.A. and Brown, S. . (2008). Structural equation modeling in marketing: some practical reminders. Journal of Marketing Theory and Practice, 16(4), 287–298.

Damit, D. H. D. A., Harun, A., Martin, D., Othman, B. J., Othman, B., & Ahmad, H. (2019). What makes a non-muslim purchase halal food in a muslim country? An application of theory of planned behaviour. Management Science Letters, 9(12), 2029–2038. https://doi.org/10.5267/j.msl.2019.7.003

Data Indonesia. (2021). Sebanyak 86,88% Penduduk Indonesia Beragama Islam. In Bisnis Indonesia Resources Center (p. 1). https://databoks.katadata.co.id/datapublish/2021/09/30/sebanyak-8688-penduduk-indonesia-beragama-islam

Divianjella, M., Muslichah, I., & Ariff, Z. H. A. (2020). Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? evidence from Indonesia. Asian Journal of Islamic Management (AJIM), 2(2), 71–81. https://doi.org/10.20885/ajim.vol2.iss2.art1

Efendi, R. (2020). the Factors of Intention To Buy Halal-Labeled Food on Muslim Students Yogyakarta, Indonesia. Jurnal Ilmiah Ekonomi Islam, 6(1), 70–79. https://doi.org/10.29040/jiei.v6i1.514

Fiandari, Y. R., Harahap, R. R., & Misfir, S. F. (2022). Antecedents of Purchase Intention of Halal Cosmetics in Indonesia’S Younger Generation. Helal ve Etik Araştırmalar Dergisi, 4(1), 34–43. https://doi.org/10.51973/head.1055092

Fiandari, Y. R., Surachman, S., Rohman, F., & Hussein, A. S. (2019). Perceived value dimension in repetitive fish consumption in Indonesia by using an extended theory of planned behavior. British Food Journal, 121(6), 1220–1235. https://doi.org/10.1108/BFJ-07-2018-0429

Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125

Hair, J. F., Hult, G. T. M., & Ringle, C. M., and Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2 nd.

Hartahati, M. A., & Rahmawaty, P. (2016). Pengaruh Sikap, Norma Subjektif, dan Persepsi Kontrol Perilaku terhadap Perilaku Konsumsi Mahasiswa Muslim pada Outlet Franchise Asing di Yogyakarta yang Dikaitkan dengan Label Halal (Studi pada mahasiswa muslim Fakultas Ekonomi Universitas Negeri Yogyaka. Jurnal Manajemen Bisnis Indonesia, 5(1), 20–31.

http://journal.student.uny.ac.id/ojs/ojs/index.php/jmbi/article/view/5003/4670

Ismaja, D., & Kijkasiwat, P. (2022). Perceived Value for International Halal Makeup Product in. Jurnal Analisis Bisnis Ekonomi, 20(2), 108–123.

Johe, M. H., & Bhullar, N. (2016). To buy or not to buy: The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism. Ecological Economics, 128, 99–105. https://doi.org/10.1016/j.ecolecon.2016.02.019

Kemenag. (2021). Obat, Kosmetik, dan Barang Gunaan Wajib Bersertifikat Halal. https://kemenag.go.id/read/obat-kosmetik-dan-barang-gunaan-wajib-bersertifikat-halal-3qx3z

Kemenparin. (2022). Industri Halal Berperan Penting dalam Pemulihan Ekonomi, Kemenperin Luncurkan IHYA 2022. In Kemenparin (pp. 1–1). https://kemenperin.go.id/

Kompas. (2017). Waspadai 7 Bahan Berbahaya yang Ada dalam Kosmetik. https://health.kompas.com/read/2017/02/27/090700623/waspadai.7.bahan.berbahaya.yang.ada.dalam.kosmetik?page=all

Kumar, N., & Tyagi, R. (2014). Dimeric surfactants: Promising ingredients of cosmetics and toiletries. Cosmetics, 1(1), 3–13. https://doi.org/10.3390/cosmetics1010003

Malaymail. (2016). Consumer giants court Muslims with halal products. https://www.malaymail.com/news/money/2016/09/02/consumer-giants-court-muslims-with-halal-face-creams-shampoos/1197135

Mohd Suki, N., & Abang Salleh, A. S. (2016). Does Halal image strengthen consumer intention to patronize Halal stores?: Some insights from Malaysia. Journal of Islamic Marketing, 7(1), 120–132. https://doi.org/10.1108/JIMA-12-2014-0079

Mostafa, M. M. (2020). A knowledge domain visualization review of thirty years of halal food research: Themes, trends and knowledge structure. Trends in Food Science and Technology, 99, 660–677. https://doi.org/10.1016/j.tifs.2020.03.022

Mukhtar, A., & Butt, M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3, 108–120. https://doi.org/10.1108/17590831211232519

Muslichah, M., Abdullah, R., & Abdul Razak, L. (2020). The effect of halal foods awareness on purchase decision with religiosity as a moderating variable: A study among university students in Brunei Darussalam. Journal of Islamic Marketing, 11(5), 1091–1104. https://doi.org/10.1108/JIMA-09-2017-0102

Nadha, C. (2020). Perlukah Sabun Bersertifikat Halal? https://halalmui.org/mui14/main/detail/perlukah-sabun-bersertifikat-halal

Omran, M. S. (2014). The Effect of Educating Environmental Ethics on Behavior and Attitude to Environment Protection. European Online Journal of Natural and Social Science, 3(3), 141–151.

Palupi, T., & Sawitri, D. R. (2017). Hubungan Antara Sikap Dengan Perilaku Pro-Lingkungan Ditinjau dari Perspektif Theory Of Planned Behavior Relationship Between Attitude And Pro-Environmental Behavior from the Perspective of Theory of Planned Behavior. Proceeding Biology Education Conference, 14(1), 214–217.

Piartrini, P. S. (2020). Analisis Konsumsi Layanan SPA Di Era Baru, Perspektif Theory of Planned Behavior (TPB). Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 14(2), 326. https://doi.org/10.24843/matrik:jmbk.2020.v14.i02.p08

Primadiani, R., Fajarningsih, R. U., & Setyowat, N. (2022). the Motivational Factors of Consumers Purches Intention for Halal Frozen Food in Surakarta City. 6, 337–347.

Rahayu, E. M. (2022). IHATEC Angkat Persepsi Milenial terkait Produk Halal _ SWA. https://swa.co.id/swa/trends/ihatec-angkat-persepsi-milenial-terkait-produk-halal

Rahim, N. @ F. binti, Shafii, Z., & Shahwan, S. (2015). Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products. International Journal of Business, Economics and Management, 2(1), 1–14. https://doi.org/10.18488/journal.62/2015.2.1/62.1.1.14

Rahman, A. A. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068

Rektiansyah, R. R., & Auwalin, I. (2022). Analisis Dampak Kesadaran Halal dan Label Halal terhadap Niat Beli Mie Instan Korea Pada Remaja di Sumenep Melalui Sikap. Jurnal Ekonomi Syariah Teori Dan Terapan, 9(5), 600–616. https://doi.org/10.20473/vol9iss20225pp600-616

Republika. (2020). Sabun Cuci Tangan, Haruskah Bersertifikat Halal_ _ Republika Online. https://khazanah.republika.co.id/berita/q8b31m282/sabun-cuci-tangan-haruskah-bersertifikat-halal

Shafie, S., & Mohamad, O. (2002). “Halal” - the case of Malaysian-Muslim consumers quest for peace of mind. In American Marketing Association, Conference Proceesings (pp. 115–119).

Vanany, I., Soon, J. M., Maryani, A., & Wibawa, B. M. (2020). Determinants of halal-food consumption in Indonesia. Journal of Islamic Marketing, 11(2), 507–521. https://doi.org/10.1108/JIMA-09-2018-0177

Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441

Wulandari, N. A., & Ratnasari, R. T. (2020). The impact of subjective norms on the buying intention of non-muslim consumersonhalal food products in surabaya. Jurnal Ekonomi Syariah Teori Dan Terapan, 7(4), 687–695. https://doi.org/10.20473/vol7iss20204pp687-695

Zakaria, Z., Abdul Majid, M. D., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2018). Influence of Halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772. https://doi.org/10.4314/jfas.v9i5s.55