Sulaeman, I. 2026. Communication Dynamics on WhatsApp Business and Their Impact on Patient Purchase Intention: An SEM–PLS Study (Case study from Edelweiss Hospital Bandung – Indonesia). Asian Journal of Management Analytics. 5, 2 (Apr. 2026), 217–230. DOI:https://doi.org/10.55927/ajma.v5i2.15861.