SULAEMAN, I. Communication Dynamics on WhatsApp Business and Their Impact on Patient Purchase Intention: An SEM–PLS Study (Case study from Edelweiss Hospital Bandung – Indonesia). Asian Journal of Management Analytics, [S. l.], v. 5, n. 2, p. 217–230, 2026. DOI: 10.55927/ajma.v5i2.15861. Disponível em: https://journal.formosapublisher.org/index.php/ajma/article/view/15861. Acesso em: 6 may. 2026.