LUSIANTI, D.; WAKHIDATIN, I.; SUROSO, I. The Strategic Role of Brand Equity and Customer Experience in Driving Promotional Success. Asian Journal of Management Analytics, [S. l.], v. 5, n. 2, p. 309–322, 2026. DOI: 10.55927/ajma.v5i2.16456. Disponível em: https://journal.formosapublisher.org/index.php/ajma/article/view/16456. Acesso em: 6 may. 2026.