Lusianti, Dina, Ira Wakhidatin, and Iwan Suroso. “The Strategic Role of Brand Equity and Customer Experience in Driving Promotional Success”. Asian Journal of Management Analytics 5, no. 2 (April 30, 2026): 309–322. Accessed June 13, 2026. https://journal.formosapublisher.org/index.php/ajma/article/view/16456.