Asian Journal of Management Analytics

Analysis of Strengthening MSMes in the Digitalization Era to Encourage an Even and Sustainable Economy in Rural (Non-Urban) Areas

2026-01-22T02:50:20+00:00

The purpose of this study is to assess the readiness of MSMEs in rural areas to face digitalization. Research methods include observation and interviews with MSME owners in East Lampung to understand the challenges of digitalization, collect profile data, and utilize fintech to support a sustainable economy. Research in East Lampung shows that many MSMEs have adopted the QRIS payment system and social media, but are still limited in online delivery. Digital awareness and transaction costs are also obstacles to expansion. Encouraging digitalization can generate more inclusive and sustainable local economic growth. Recommendations for this study: The government, educational institutions, and banks need to implement digital literacy training for MSMEs, establish digital communities, and conduct research to assess the effectiveness of programs and their impact on economic growth and financial inclusion in East Lampung.

The Impact of Entrepreneurship Education and Entrepreneurial Mindset on Entrepreneurial Intention: The Mediation Role of Digital Literacy

2025-11-07T08:26:54+00:00

This study examines the impact of entrepreneurship education and entrepreneurial mindset on entrepreneurial intention through digital literacy among vocational high school (SMK) students in the Praya Tengah area, Central of Lombok. Using the theory of planned behavior as a theoretical basis, this quantitative study involved 199 students selected through proportional random sampling. Data were collected through questionnaires and analyzed using SEM-PLS 4.0. The results showed that entrepreneurship education and entrepreneurial mindset had a significant effect on entrepreneurial intention, with digital literacy as a mediating variable. These findings indicate that strengthening digital literacy can improve students’ entrepreneurial readiness, thus requiring entrepreneurship education programs that are integrated with digital competencies in vocational students.

The The Impact of Environmental, Social, and Governance (ESG) on Financial Performance Moderated by Firm Age and Firm Size

2026-01-10T02:06:35+00:00

This study investigates the relationship between Environmental, Social, and Governance (ESG) disclosure and corporate financial performance, with firm age and firm size incorporated as moderating factors. ESG disclosure has increasingly been recognized as an important indicator of firms’ commitment to sustainability and responsible business conduct. Financial performance is assessed through Tobin’s Q, Return on Assets (ROA), and Return on Equity (ROE). The study examines consumer goods firms listed on the Indonesia Stock Exchange over a five-year horizon using Moderated Regression Analysis (MRA). The findings indicate that firm age and firm size play important roles in conditioning the relationship between ESG disclosure and financial performance, suggesting that the impact of ESG disclosure differs depending on firm-specific attributes.

School Curriculum (KSP) Fast Track: Integration of Google Tools and Artificial Intelligence in KSP Development

2026-01-06T08:26:08+00:00

This study addresses the challenge of creating an authentic and adaptive school curriculum (KSP) in Indonesia, where administrative burden often leads to generic "copy-paste" documents. The core challenge is the complex, time-consuming KSP development (4-6 weeks) and the lack of intensive teacher support. This paper introduces the KSP Fast Track innovation, integrating Google Tools and Artificial Intelligence (AI) to transform the supervisory process. The methodology involved using Google Classroom as a Digital Command Center, Gemini AI for automatic KSP analysis/recommendations based on educational report data, and Google Meet for real-time, substantive coaching. Results show a significant 70% reduction in KSP development time (down to 1-2 weeks) and the successful creation of authentic, adaptive KSP documents. This transforms the supervisor's role into an inspirational coach, focusing on educational quality rather than administrative checks.

A Study on the Competitiveness of Group-Based Enterprises in “Desa Mandiri Anggur Merah” on Sumba Island, East Nusa Tenggara Province

2026-01-30T04:27:00+00:00

This study examines the competitiveness of group-based enterprises in Desa Mandiri Anggur Merah in the Sumba Region, East Nusa Tenggara Province, Indonesia. Shift Share Analysis and the Location Quotient (LQ) method were applied to identify leading commodities among group enterprises. The findings indicate that the Sumba region has comparative advantages primarily in the livestock sector and food crop production. Livestock enterprise groups are predominantly concentrated in East Sumba, where cattle farming demonstrates high competitiveness, and Southwest Sumba, where pig farming emerges as the leading commodity. In 2012, East Sumba recorded the highest number of livestock groups (203 groups), followed by Southwest Sumba (94 groups), West Sumba (44 groups), and Central Sumba (22 groups). Based on empirical evidence and analytical results, a cluster-based development approach is proposed.

Minister of Finance Reshuffle and the Purbaya Effect: A Reflection of Market Confidence and Indonesia’s Economic Stability through an Event Study Approach

2026-01-06T07:14:17+00:00

This study examines the reaction of the Indonesian capital market to the reshuffle of the Minister of Finance on 8 September 2025 and the appointment of Purbaya Yudhi Sadewa, known as the “Purbaya Effect.” Using an event study approach, abnormal returns of 45 LQ45 stocks are analyzed over an 11-day window (t−5 to t+5) around the announcement. Expected returns are estimated with a historical mean model, and abnormal returns are tested using one-sample t-tests, while differences between pre- and post-event periods are assessed with the Wilcoxon signed-rank test. The results show significant abnormal returns on several days, including a strongly negative reaction on the event day, followed by partial recovery in the post-event period. The significant difference between pre- and post-event abnormal returns indicates that the cabinet reshuffle had a material impact on market valuations. These findings provide empirical evidence of a “Purbaya Effect” and support the semi-strong form Efficient Market Hypothesis in the context of political shocks in an emerging market.

Analysis of Strategy Strengthening Based on Managerial Accounting as a Determining Factor of the Sustainability of Digital Business Models

2026-01-22T02:56:18+00:00

Factors influencing profitability need to be studied more deeply so that companies can increase profits sustainably. Research using quantitative data from the financial reports of the consumer goods and trading sector on the Indonesia Stock Exchange in 2024 shows mixed results: TCID is strong although capital efficiency can still be improved, KOBX is high risk with good debt management, UNTR is efficient, ECII needs to focus on profitability, MAPI and MIDI are healthy but MAPI needs to maintain profits, RALS is highly liquid but cautious, RANC is moderately high risk, and SONA is in very healthy condition for expansion. Facing domestic and global competition, all issuers in this sector need to strengthen their competitiveness through product innovation, supply chain efficiency, and the use of digital technology in management and marketing.

Designing an Elastic-Logistics-Oriented Fleet Management System for Petralog Using a Design Thinking Approach

2025-12-20T11:40:14+00:00

The logistics sector in Indonesia contributes significantly to national GDP yet suffers from structural inefficiencies including low truck utilisation, manual fleet management, and fluctuating operational demand. Petralog, a regional logistics provider, faces similar issues, especially in coordinating internal and external fleets under elastic logistics practices. This study develops a high-fidelity Fleet Management System (FMS) prototype using the Design Thinking framework to address operational pain points and enhance efficiency. Qualitative insights were collected from six stakeholders, followed by prototype evaluation using the UEQ-S and Microsoft Clarity analytics. Results indicate high user acceptance, with a performance score of 84/100 and no rage clicks detected. UEQ-S benchmarking places the prototype within the “Excellent” category (top 10%), reflecting strong pragmatic quality (2.50) and hedonic quality (1.90).

Exploring the Influence of Financial Literacy, Financial Attitudes, Self-Control, and Hedonistic Lifestyle on Generation Z's Financial Management Behavior: A Study on PayLater Usage in Jakarta

2026-01-19T05:39:36+00:00

This study investigates the influence of financial literacy, financial attitude, self-control, and lifestyle on financial management behavior in the context of PayLater usage among Generation Z in Jakarta. The research aims to determine whether these factors significantly affect to shaping responsible financial behaviors, particularly concerning online payment services. A quantitative approach was used and data were processed using IBM SPSS version 22, utilizing primary data gathered through an online questionnaire distributed to university students and young workers aged 17-26 who have used PayLater services. The results reveal that financial literacy, financial attitude, and self-control significantly impact financial management behavior, while lifestyle, specifically hedonistic tendencies, does not show a significant influence. These findings underscore the importance of improving financial literacy and self-control to enhance financial decision-making within Generation Z.

The Specific Impacts of Quantum Leadership Principles on Creativity Metrics and Uncertainty Management Strategies in Educational Institutions, A Literature Review

2026-01-06T08:37:25+00:00

This systematic review of 40 studies examined the impacts of quantum leadership principles on creativity and uncertainty management in educational institutions across diverse contexts spanning K-12 and higher education settings in 15 countries. While direct creativity measurement was limited to only 6 studies, available evidence demonstrated positive effects: quantum learning interventions produced higher creative thinking scores (mean 17.00 vs. 13.48 in controls), and quantum leadership principles operated primarily through indirect organizational mechanisms, with organizational trust mediating 46% of variance in creative outcomes (F=206.79, p<.001). Additional outcomes included improved teacher performance with sustained leadership relationships, organizational culture shifts toward collaboration and innovation, and enhanced staff satisfaction under supportive leadership environments.

Peer Support System and School Climate Management: A Strategic Approach to Building an Anti-Bullying Culture

2026-01-06T07:39:22+00:00

This study examines the strategic role of peer support systems and school climate management in fostering an anti-bullying culture in secondary schools in Jeneponto, Indonesia. Using a qualitative case study approach, data were collected through interviews, observations, and document analysis involving teachers, principals, and students. The findings reveal that bullying is deeply rooted in patriarchal social structures and reinforced by weak school climate management. Peer support Systems function as informal yet effective emotional networks that promote empathy and Solidarity among students. However, the absence of institutionalized mechanisms limits Their sustainability. The study suggests Integrating peer-based interventions with Inclusive school climate management to establish a participatory, equitable, and gender-responsive education system.

Poverty in Indonesia: A Comparison Between the World Bank Poverty Line and the Indonesian Government Poverty Line

2026-01-28T08:09:43+00:00

Poverty remains a major development challenge in Indonesia. This article aims to compare poverty measurement in Indonesia based on the poverty line established by the World Bank and the one used by the Indonesian government, in this case the Central Statistics Agency (Badan Pusat Statistik – BPS). This study is a descriptive-comparative quantitative research. These discrepancies reflect variations in the methodology used by BPS compared with the methodology adopted by the World Bank. Additionally, there are differences in assessing sensitivity to minimum living standards in Indonesia and globally. The findings of this study highlight the importance of harmonizing poverty measurement and its implications for more inclusive and well-targeted social protection policies.

Predicting the Share Price of Bank Syariah Indonesia Using the GRU (Gated Recurrent Unit) Algorithm

2026-01-06T05:47:42+00:00

This scientific paper uses three different models, namely the baseline model, hyperparameter tuning with 4 layers, and hyperparameter tuning with 5 layers, to evaluate the effectiveness of GRU in predicting future stock prices. The performance of each model was measured using Mean Squared Error (MSE), Mean Absolute Error (MAE), Root Mean Squared Error (RMSE), and Mean Absolute Percentage Error (MAPE). The baseline model, configured with 50 GRU units, 100 lookbacks, 100 timestamps, batch size 64, and 50 epochs, showed the best performance, achieving MSE 5601.44, MAE 54.06, RMSE 74.84, and MAPE 1.90%. In comparison, the 4-layer model showed slightly higher errors, with MSE 10842.89, MAE 79.65, RMSE 104.13, and MAPE 2.77%, while the 5-layer model produced higher errors, with MSE 14687.76, MAE 91.94, RMSE 121.19, and MAPE 3.22%.