CHAVDA, V. C.; THAKAR, P. T.; VIDANI, D. J. . Consumer Preferences Over Multiplex v/s OTT Platform. Contemporary Journal of Applied Sciences, [S. l.], v. 2, n. 6, p. 395–412, 2024. DOI: 10.55927/cjas.v2i6.11970. Disponível em: https://journal.formosapublisher.org/index.php/cjas/article/view/11970. Acesso em: 2 may. 2026.