Analysis of Product Quality and Service Quality on Customer Satisfaction at the Missisipi Store Palangka Raya Store

Peridawaty; Achmad  Syamsudin

doi:10.55927/crypto.v1i2.5614

Authors

Peridawaty Universitas Palangka Raya
Achmad Syamsudin Universitas Palangka Raya

DOI:

https://doi.org/10.55927/crypto.v1i2.5614

Keywords:

Product Quality, Service Quality, Customer Satisfaction, Palangka Raya City

Abstract

Research in the field of marketing management aims to increase customer satisfaction which is expected to support business continuity with the role of product quality and service quality. The research was conducted at the Mississippi store in Mega Town Square, Palangka Raya City. This type of quantitative research was conducted using a questionnaire of 200 respondents who were shop customers, which was then analyzed with SPSS 22.0, the results showed that the role of product quality and service quality on customer satisfaction was very important by 57%. These results have implications for implementing product quality and service quality in maintaining customer loyalty from increasing customer satisfaction, based on research results. Future research can consider modern lifestyle variables.

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