Business Implementation Strategy in Improving the Performance of the Snack Food Business in Binaan Villages in Kapuas, Central Kalimantan

Rita Yuanita Toendan; Peridawaty; Hansly Tunjang

doi:10.55927/darma.v2i2.3862

Authors

Rita Yuanita Toendan Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya
Peridawaty Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya
Hansly Tunjang Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

DOI:

https://doi.org/10.55927/darma.v2i2.3862

Keywords:

Business Strategy, Business Performance, Built Village

Abstract

Systems management in the field of management focuses on SDM and marketing to improve business performance. Community service is carried out in the target villages by conducting business strategy training such as making financial system management, marketing schemes and monitoring product quality. This activity was carried out by 30 business actors in Kapuas, Central Kalimantan. The results of monitoring and evaluation activities for four months show that it is very important to conduct training to implement business strategies in improving business performance. The implications of these results can improve business performance in a sustainable manner to increase the selling power of snack products in the assisted villages.

Downloads

Download data is not yet available.

References

Aditama, N. P., & Winarto, A. E. (2021). Pengabdian Kepada Masyarakat Melalui Revitalisasi BUMDes Sebagai Layanan Sosial Pada Bamuju Bamara Desa Sungai Tabuk. ADI Pengabdian Kepada Masyarakat, 1(2), 41-53.

Armiati, S., & Supono, S. (2020). Aptimas (Modul Penelitian Dan Pengabdian Kepada Masyarakat). Jurnal SITECH: Sistem Informasi dan Teknologi, 3(1), 1-8.

Darmadi, N. M., Pandit, I. G. S., & Sugiana, I. G. N. (2019). Pengabdian kepada masyarakat (PKM) nugget ikan (fish nugget). Community Service Journal (CSJ), 2(1), 18-22.

Gautama, B. P., Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., & Pratiwi, I. I. (2020). Pengembangan desa wisata melalui pendekatan pemberdayaan masyarakat. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 355-369.

Kristinae, V., Nasution, A. F., Sahputra, I. P. A., Banu, Y. A., Nadiyati, S., Yusnia, N. M., ... & Simanjuntak, C. G. (2022). Pelatihan Strategi Pemasaran (Kearifan Lokal Dan Superioritas Sumber Daya) Pada Petani Dalam Mewujudkan Desa Wisata Di Desa Tumbang Tariak Kabupaten Gunung Mas, Kalimantan Tengah. Majalah Ilmiah KKN Tematik LPPM UPR, 3(4).

Kristinae, V. (2021). Analisis Customer Satisfying dan Knowledge Sharing Dalam Optimalisasi Formulasi Promotion Pemasaran Produk Lokal di Yogyakarta dan Palangka Raya. Jurnal Pendidikan Ekonomi Undiksha, 13(2), 402-411.

Kristinae, V., Sambung, R., Meitiana, M., Mering, L., Dwiatmadja, C., & Tunjang, H. (2023). Application of RBV theory in entrepreneurial orientation, dynamic capability and customer relationship management. Uncertain Supply Chain Management, 11(2), 707-712.

Kristinae, V. S., Roby ; Sahay,Meitiana. (2019). The Role of Entrepreneurial ORrientation in Product Innovation in Emerging Markets on The Local Products. Oradea Journal of Business and Economic, IV(2), 35-44. Retrieved from http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2019/10/OJBE_vol-42-35-44.pdf.

Menichelli, E., Hersleth, M., Almøy, T., & Næs, T. (2014). Alternative methods for combining information about products, consumers and consumers’ acceptance based on path modelling. Food Quality and Preference, 31, 142-155. doi:10.1016/j.foodqual.2013.08.011

Nahan, N., V, Kristinae, Leiden,R,A,Z. (2019). The Strength of a Business Strategy with Value Innovation for Rattan Handicraft Entrepreneurs in Central Kalimantan, Indonesia. The International Journal of Business & Management, 7(12). doi:10.24940/theijbm/2019/v7/i12/BM1912-010

Nahan, N., Kristinae, V., & Syamsudin, A. (2022). Pendampingan Penerapan Strategi Bisnis pada Coffee Shop Tradisional di Kalimantan Tengah. Jurnal Pengabdian Pancasila (JPP), 1(1), 31-38.

Prasetya, A. J., Laksono, Y. T., & Hidayat, W. (2020). Pengabdian kepada masyarakat (PKM) pengembangan marketing website dan desain kemasan pada UKM Bumi Cipta Sejahtera Surabaya. JPM17: Jurnal Pengabdian Masyarakat, 5(01), 92-98.

Saputra, F. I., & Siahaan, K. (2020). Analisis dan Perancangan Sistem Informasi Manajemen Penelitian Dan Pengabdian Kepada Masyarakat Pada (LPPM) Universitas Jambi. Jurnal Manajemen Sistem Informasi, 5(2), 248-260. Gautama, B. P., Yuliawati, A. K., Nurhayati, N. S., Fitriyani, E., & Pratiwi, I. I. (2020). Pengembangan desa wisata melalui pendekatan pemberdayaan masyarakat. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 355-369.

Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3), 172-194. doi:10.1016/j.lrp.2009.07.003Darmadi, N. M., Pandit, I. G. S., & Sugiana, I. G. N. (2019). Pengabdian kepada masyarakat (PKM) nugget ikan (fish nugget). Community Service Journal (CSJ), 2(1), 18-22.

Xiaodong, Z. H. U., Chunling, Y. U., & Saiquan, H. U. (2016). Love For One's Country Or Oneself: A Brand-Choice Framework In Emerging Markets. Social Behavior & Personality: an international journal, 44(2), 325-337. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=a9h&AN=113937419&site=ehost-live&scope=site&custid=ns003811. doi:10.2224/sbp.2016.44.2.325

Yasir, M., & Majid, A. (2017). Impact of knowledge management enablers on knowledge sharing. World Journal of Entrepreneurship, Management and Sustainable Development, 13(1), 16-33. Retrieved from https://search.proquest.com/docview/1874621681?accountid=49069.