Winata, K.S.K. and Adiwaty, M.R. 2024. Kapferer’s Brand Identity Prism Analysis on Brand Stord to Increase Brand Awareness. East Asian Journal of Multidisciplinary Research . 3, 7 (Jul. 2024), 3079–3088. DOI:https://doi.org/10.55927/eajmr.v3i7.10041.