Winata, Karina Sanggraeini Kusuma, and Mei Retno Adiwaty. 2024. “Kapferer’s Brand Identity Prism Analysis on Brand Stord to Increase Brand Awareness”. East Asian Journal of Multidisciplinary Research 3 (7):3079-88. https://doi.org/10.55927/eajmr.v3i7.10041.