Fadilah, E. and Nuvriasari, A. (2024) “The Influence of Digital Marketing, Marketing Innovation and Competitor Orientation on the Marketing Performance of Bamboo Crafts MSMEs in Yogyakarta”, East Asian Journal of Multidisciplinary Research , 3(5), pp. 1909–1920. doi: 10.55927/eajmr.v3i5.9571.