Devi F, Nuvriasari A. Study of Brand Equity in Terms of the Role of Integrated Marketing Communication, Perceived Quality, and Brand Awareness . EAJMR [Internet]. 2024 Jul. 31 [cited 2025 Jan. 18];3(7):3177-88. Available from: https://journal.formosapublisher.org/index.php/eajmr/article/view/9926