Aninda Nurul Hasanah and Olivia Barcelona Nasution 2023. The Effect of Electronic Word Of Mouth, Viral Marketing, Halal Certification, and Brand Image on Purchase Decisions of Mixue Ice Cream & Tea. Indonesian Journal of Applied and Industrial Sciences (ESA). 2, 4 (Jul. 2023), 425–438. DOI:https://doi.org/10.55927/esa.v2i4.5237.