1.
Aninda Nurul Hasanah, Olivia Barcelona Nasution. The Effect of Electronic Word Of Mouth, Viral Marketing, Halal Certification, and Brand Image on Purchase Decisions of Mixue Ice Cream & Tea. ESA [Internet]. 2023 Jul. 31 [cited 2026 Jun. 24];2(4):425-38. Available from: https://journal.formosapublisher.org/index.php/esa/article/view/5237