Indonesian Journal of Applied and Industrial Sciences (ESA)

Consumer Perception of Sangjit Service Quality at Boosthampers Organizer Denpasar

Ni Luh Natalia Nephoye — 2025-01-31

This study was conducted to determine how consumers perceive the quality of Sangjit service at Boosthampers Organizer Denpasar. This study uses five-dimensional analysis techniques of service quality and IPA as a reference and is a quantitative descriptive study. The results of the analysis show that consumer perceptions of service quality at Boosthampers get an average assessment based on performance of 3.67 with a good category while for assessments based on expectations, the average is 4.62. Based on the servqual gap method assessment, the level of conformity between expectations and reality is obtained at -0.95. This means that the level of consumer satisfaction is not optimal for the quality of Boosthampers Sangjit Organizer service. Based on the Cartesian diagram analysis, Boosthampers Sangjit Organizer should focus on the first quadrant (A), because in this quadrant, there are service attributes that are very important to consumers, but their performance is still low.

Domestic Tourists' Perceptions of Sayan Tourism Village Product Components in Gianyar Regency

I Dewa Ayu Agung Diah Paramitha — 2025-01-31

The purpose of this study was to understand the perception of domestic tourists towards the product components of Sayan Tourism Village in Gianyar Regency using six components of Tourism Village products, namely Attraction, Accessibilities, Amenities, Activity, Ancillary service and Available Packages. This research method uses a qualitative descriptive approach. With a sample of 100 domestic tourists who have visited Sayan Tourism Village. Sampling in this study will be taken randomly and is accidental. The data analyzed using a Likert scale. Data collection techniques using Questionnaire /survey, Observation, Documentation, and Literature Study techniques. The results of the study showed that overall, their perceptions of various aspects that influence the tourism experience were quite positive with the category "Good" for each variable. Sayan Tourism Village succeeded in providing a satisfying tourism experience, with the friendliness of the residents, natural beauty, and local culture as the main attractions. However, there are several aspects that need improvement, especially in spiritual tourism, supporting service organizations, toilet facilities, road conditions, challenging activities, and the availability of tour packages.

Visitor Perceptions of the 14th Makardhi Job Fair in 2023 at the Bali Tourism Polytechnic

Putu Adhe Rama Hendrawan — 2025-01-31

The 14th Makardhi job fair at Bali Tourism Polytechnic aims to facilitate meetings between companies in the hospitality sector and job seekers. This study aims to evaluate visitor perceptions of the implementation of the 14th Makardhi job fair in 2023. The theory of six event dimensions by Silvers (2004) was used in this study, including anticipation, arrival, activity, atmosphere, appetite, and amenities. Data were collected through interviews, documentation studies, and questionnaires using the purposive sampling method to 102 respondents, and the data were tabulated, tested for validity and reliability, and processed using the Weight Mean Score method for each event dimension. The results showed that visitor perceptions of the 14th Makardhi job fair got an average score of 3.98 (Good). The highest value was obtained in the anticipation dimension with a value of 4.32 (Very Good), while the lowest values were obtained in the atmosphere (3.64) and amenities (3.62) dimensions, which were included in the "Good" category. These results indicate that visitors greatly appreciate the anticipation aspect, while the atmosphere and amenities aspects need to be improved in quality. It is expected that the committee and campus will work together to maintain the excellent anticipation aspect, as well as improve the quality of the atmosphere and amenities which are expected to be more effective in attracting and facilitating the comfort of job seekers and providing a more satisfying experience for all parties involved in the job fair exhibition at the Bali Tourism Polytechnic, precisely at the Joop Ave Hall in the future.

Green Human Resources Management to the Work Enviroment at Hotel Puri Jaya Central Jakarta

Peggy Ratna Marlianingrum — 2025-01-31

Green Human Resource Management (GHRM) involves various hospitality industries that are closely related such as accommodation/lodging, restaurants, tour guides to maintain the environment and sustainability of a company. This study aims to see the implementation of GHRM that supports the work environment of the hospitality industry and to see the dimensions of GHRM in supporting environmental performance. The method used is quantitative research, using questionnaires distributed to 50 hotel employees. The study's findings indicate that the factors of green recruitment/selection and green training have a good and significant impact on the workplace, partially and concurrently. The implementation of GHRM needs to be done when recruiting prospective employees by providing information about having environmental management competencies. Employees must also receive training from the organization on how to create a green workplace that makes them feel safe and comfortable.

The Influence of Service Quality on Customer Satisfaction at The Ritz-Carlton Bali Hotel

I Ketut Andika Putra Laksana — 2025-01-31

This study is intended to be able to evaluate the influence of service quality on customer satisfaction. A total of 100 respondents were presented as samples using purposive sampling techniques. The data used are quantitative data on service quality and customer satisfaction. The results of the analysis show the presence of a positive influence and its significance between (x) and (y), with t count greater than t table (13.272> 1.984) and its significance level is smaller than α (0.001 <0.05). Therefore, it can be concluded that service has a positive impact and its significance is apparent on customer satisfaction at The Ritz-Carlton, Bali.

Artificial Intelligence and Humans: The Impact of AI on the Human Role in the Military

Hendriman Putra — 2025-01-31

This research explores the transformative impact of Artificial Intelligence (AI) on the human role in the military using a qualitative descriptive method. AI is increasingly automating tasks, enabling humans to focus on strategic and ethical decision-making. However, this shift necessitates adaptations in training, doctrine, and organizational structures. The research analyses the ethical challenges, including accountability and the prevention of unethical use, and highlights the critical importance of cybersecurity in mitigating risks. Key findings suggest that AI will significantly enhance operational efficiency while presenting new challenges related to human oversight, ethical considerations, and the need for robust cybersecurity measures. The study concludes with recommendations for developing training curricula, establishing ethical standards, and investing in cybersecurity to ensure the responsible and effective integration of AI in the military domain.

The Influence of Leadership and Coordination on Employee Performance at Bali Bird Park, Gianyar Regency

Ni Kadek Ari Santi — 2025-01-31

Employee performance is a crucial factor in achieving a company's success because of its strong relationship to employee productivity. Work time discipline at Bali Bird Park is an indication of low employee performance. Coordination that is not yet optimal between leaders and employees, lack of direction and attention from leaders to the division of work and low cooperation between employees creates a bad image. This study aims to determine the effect of leadership and coordination on employee performance. Research data were obtained through a survey of all 86 employees. Data analysis was carried out using SPSS with Multiple Linear Regression Test, Classical Assumption Test and Determination Coefficient Test. It was found that the leadership variable positively and significantly influenced 6.0836% of employee performance. The coordination variable positively and significantly influenced 21.864% of employee performance. Simultaneously, the leadership and coordination variables positively and significantly influenced employee performance by 27.8%.

The Role of Academic Supervision in Enhancing Teachers’ Pedagogical Competence: A Case Study of South Aceh

Heri Satria — 2025-01-31

This study investigates the role of academic supervision in enhancing teachers' pedagogical competence in South Aceh, focusing on the supervision practices of school principals and their impact on teacher development. Using a qualitative case study approach, data were collected through interviews, observations, and document analysis from six participants, including school principals, vice principals, and senior teachers. The findings reveal that effective academic supervision contributes to significant improvements in teaching practices, particularly when feedback and follow-up mechanisms are well-structured. Key themes emerging from the data include supervision planning, pedagogical improvement, challenges in supervision, and follow-up practices. However, the study also highlights several challenges, including time constraints, lack of resources, and insufficient training for principals, which hinder the effectiveness of supervision. Additionally, technological limitations in rural schools exacerbate these challenges. Despite these barriers, participants emphasized the importance of continuous supervision and personalized feedback in driving teacher improvement. This research contributes to the understanding of academic supervision in resource-limited settings, offering practical recommendations for improving the supervision process. These include enhanced training for school leaders, better resource allocation, and the integration of technology into the supervision process. Future research should explore long-term impacts of supervision on teaching outcomes and strategies for overcoming the identified challenges in broader educational contexts.

Domestic Tourists' Perceptions of Tourism Facilities at Bali Bird Park

Kadek Cahya Rika Manikaputri — 2025-01-31

This study aims to determine the perception of tourists towards tourist facilities at Bali Bird Park. This study used a quantitative descriptive method with a sample of 100 respondents who had visited Bali Bird Park with a minimum of 1 visit. The results of this study concluded that the tourist facilities at Bali Bird Park were generally in good condition. However, there are indicators for each variable that have the smallest average, namely: 1) Tourist attractions at Bali Bird Park have a place for tourists to relax while enjoying the attractions provided so that they are more comfortable in their activities, 2) Easy to find accommodation closest to Bali Bird Park, 3) There are clear directions. These three indicators need to be the main concern for managers to improve the quality of tourist facilities at Bali Bird Park so that they can make visiting tourists feel satisfied.

Instagram Social Media Marketing Communication Strategy in Increasing Sales at Malaika Wedding Planner (Approach Based on AIDA Model)

Ni Kadek Adela Amanda Putri — 2025-01-31

This study aims to determine the Instagram social media marketing communication strategy at Malaika Wedding Planner. The research method used is descriptive qualitative with data collection techniques carried out through interviews, observations, and documentation. The informants interviewed consisted of business owners, social media marketing, and clients of Malaika Wedding Planner. The results of the study show that Malaika Wedding Planner uses a digital marketing communication strategy through Instagram that is based on the AIDA model. The application of the AIDA model marketing communication strategy is able to convert prospective brides and grooms into clients, thereby increasing sales at Malaika Wedding Planner. Thus, this study provides several important implications for other wedding organizer entrepreneurs. First, this study shows that Instagram social media can be an effective platform for increasing sales. Second, this study provides an example of the application of the AIDA model in a digital marketing communication strategy.

Understanding Khawarij Ideology as an Effort for Early Detection of Terrorism Actions

Abdul Ghofur — 2025-01-31

Terrorism is globally recognized as a serious threat to the security and stability of a country. In the context of Indonesia, terrorism is defined as an actual threat, namely a threat that is currently developing and will continue in the next few years. Based on the history of the development of terrorism in Indonesia, extreme Muslim groups are often found as perpetrators of terrorism in Indonesia. Some of them are affiliated with international terrorism networks such as Al-Qaeda and the Islamic State of Iraq and Syria (ISIS). This group believes that it is permissible to kill anyone who disagrees with their views. This group is known as Khawarij. The special characteristic of the Khawarij group is that they adhere to the Takfiri ideology, namely declaring those who do not follow the beliefs or practices of the religion they adhere to as infidels. In its development, the Khawarij ideology became the ideological root of extremist movements among Muslims. The relationship between the Khawarij ideology and current acts of terrorism lies in the excessive understanding of Islam, as well as the justification of violence against other groups under the pretext of religion. Khawarij ideology also believes that a leadership (government) that does not implement Islamic laws is an infidel government that must be fought. These radical doctrines have led to the emergence of new extremist movements such as Al-Qaeda and ISIS. Therefore, one strategy in preventing acts of terrorism is to conduct Early Detection of the understanding of Khawarij ideology as part of the Early Warning System.

The Influence of Work Discipline on Employee Performance at Adiwana Bisma Ubud Hotel

Made Ryan Sujirmantara — 2025-01-31

This study aims to determine the effect of work discipline on the performance of Adiwana Bisma Hotel employees analyzed using the Statistical Program for Social Science (SPSS). The type of data needed by researchers is quantitative data with an experimental research approach. This survey involved 42 employees, supervisors, and managers. This study took a sample of 42 people. Data were collected through questionnaires and assessed for validity, reliability, classical assumption tests, and basic linear regression. At the Adiwana Bisma Ubud Hotel, work discipline significantly improves staff performance.

Optimizing Defense Acquisition for Weapon System Integration in an Integrated Defense Posture Based on SWOT and AHP

Syarif Hidayatullah — 2025-01-17

Weapons system acquisition is a strategic element in building a resilient and integrated national defense posture. This process faces significant challenges, such as limited coordination between the Ministry of Defense, the TNI Headquarters, and the Armed Forces Headquarters, budget constraints, and geopolitical influences that often hinder its effectiveness. This study explores a strategic approach based on inter-service coordination, technological innovation, and sustainability to create an adaptive and responsive defense posture to threats. Using a qualitative approach, the study analyzes data from academic literature and case studies of defense acquisition practices. This study integrates a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of each option in the Analytic Hierarchy Process (AHP). AHP, although widely used, faces criticism regarding the subjectivity in setting criteria and sub-criteria. A SWOT analysis helps balance these potential subjective biases through a comprehensive data-based evaluation, thereby optimizing the decision-making process. The findings show that the integration of advanced surveillance technologies, such as long-range radars, multi-role drones, and satellite systems, significantly enhances operational effectiveness.

The Role of Tour Guide in Preventing Deviant Behavior of Foreign Tourists in Bali

I Gede Ngurah Primanda S Rahadiarta — 2025-02-27

Deviant behaviour refers to actions that violate the norms, values of the local culture and society. The study employs a qualitative approach, using interviews, questionnaires, observations, and document analysis to collect data from various stakeholders, including government, tourism associations, tour guides, and foreign tourists. The study finds that tour guides play a crucial role in providing accurate information and education about the destinations and the expected behaviours of tourists. However, many foreign tourists prefer traveling without tour guides due to financial, personal, or informational reasons. The study suggests that the role of tour guides needs to be supported by other parties, such as the government, law enforcement, and the community, to ensure the quality and sustainability of tourism in Bali.

The Implementation of Managerial Competence of School Principals in Improving the Quality Culture of Public High Schools in West Aceh

Ferryzal Umar — 2025-03-14

The managerial competence of school principals plays a key role in creating and maintaining a quality culture in schools. In education, a quality culture is the collective commitment of all school members to consistently achieve and maintain high standards. This study aims to describe the implementation of school principals' managerial competence in improving school quality. A qualitative approach with a descriptive method was used. The subjects were 5 principals and 20 teachers from public high schools in West Aceh. Data collection techniques included interviews and observations. The study concluded that: 1) Principals involve teachers in school planning and management, fostering an organizational culture through collaboration, good communication, and teacher empowerment. Resources are managed transparently and accountably. Regular supervision ensures effective program implementation. 2) The quality culture is reflected in the principal's role as a manager, creating a conducive learning environment with adequate facilities and enforcing discipline to ensure a high-quality learning atmosphere. 3) Obstacles include limited resources, lack of student interest, maintaining teacher and parent cooperation, time constraints, and low school motivation in implementing a quality culture.

Kuta Beach Festival Performance Based on Tourist Satisfaction

Natabella Widowati — 2025-01-31

The existence of events at a tourist attraction can improve the image of a tourist destination. However, on the other hand, with the increasing number of tourism events held, there is a lack of evaluation of the event, so that the event is seasonal. This study was conducted at the Kuta Beach Festival held at Kuta Beach with the aim of determining the performance of the Kuta Beach Festival through tourist satisfaction. The type of data used is quantitative descriptive with a sample of 110 tourists who have visited the Kuta Beach Festival, the data obtained is processed using Importance Performance Analysis (IPA). The results of this study contain 6 statements in quadrant 1: a website related to the Kuta Beach Festival is available, information is available in print media, information is available in broadcast media, interesting performers, cleanliness of the venue is maintained and a parking area is available. These 6 statements are the main priorities for the organizers to evaluate.