RAHAYU, Tuti; SIREGAR, M. Ridha; KESUMA, T. Meldi; HALIM, Hendra; ULLYA, Raisa. How Hedonic Value Mediated Influence of Brand Experience on Brand Equity. Formosa Journal of Applied Sciences, [S. l.], v. 3, n. 2, p. 731–746, 2024. DOI: 10.55927/fjas.v3i2.8251. Disponível em: https://journal.formosapublisher.org/index.php/fjas/article/view/8251. Acesso em: 30 aug. 2026.