Munawaroh, N. A., S. Sudarmiatin, and L. W. Wardana. “Investigating Marketing Performance of Small Business in Kediri. Does the Role of Marketing Ambidexterity Matter?”. Formosa Journal of Applied Sciences, vol. 2, no. 11, Nov. 2023, pp. 2787-06, doi:10.55927/fjas.v2i11.6762.