Putranto, A. R., and G. C. Nirmala. “The Influence of Brand Personification Mascot, Ad Engagement, and Attitude Toward Brand Mediated by Positive Emotion and Their Influence on Purchase Intention at Tiket.Com”. Formosa Journal of Applied Sciences, vol. 3, no. 1, Jan. 2024, pp. 141-60, doi:10.55927/fjas.v3i1.7679.