Enhancing Business Model Validation Using Artificial Intelligence: Insights from Student Business Model Canvas Analysis

Dimas Setiawan; Ridho Pamungkas; Mei Lenawati; Noordin Asnawi

doi:10.55927/fjcis.v5i1.16564

Authors

Dimas Setiawan Universitas PGRI Madiun
Ridho Pamungkas Universitas PGRI Madiun
Mei Lenawati Universitas PGRI Madiun
Noordin Asnawi Universitas PGRI Madiun

DOI:

https://doi.org/10.55927/fjcis.v5i1.16564

Keywords:

Business Model Canvas, Artificial Intelligence, Business Validation, Entrepreneurship, Technopreneur

Abstract

This study aims to identify common weaknesses in students’ Business Model Canvas (BMC) and examine the role of Artificial Intelligence (AI) in improving early-stage business validation. A qualitative descriptive approach was employed using aggregated and anonymized data from 30 student business models. Data were analyzed using thematic coding to identify recurring patterns. The findings reveal that 70% of students struggle with unclear value propositions, 63% define overly broad customer segments, and 57% lack structured revenue models. AI-assisted analysis improves clarity, focus, and logical consistency of business models. This study proposes an AI-BMC conceptual framework as a decision-support approach for entrepreneurship learning. The findings contribute to bridging intuitive business ideation with AI-assisted validation.

Downloads

Download data is not yet available.

References

Adawiyah, G. N., Hasun, F., & Pulungan, M. A. (2025). Evaluation and Design of Business Model Proposal at Fibo School Using Business Model Canvas. Metode : Jurnal Teknik Industri, 11(1), 51–65. https://doi.org/10.33506/MT.V11I1.3731.

Bih, K., Bih, A. K., & Susyanti, J. (2025). Integrasi Kecerdasan Buatan dalam Inovasi Model Bisnis Pada E-Commerce. JURNAL RUMPUN MANAJEMEN DAN EKONOMI, 2(3), 168–172. https://doi.org/10.61722/JRME.V2I3.4430.

Astawa, I. P. P., & Dewi, I. A. U. (2025). Transformasi Bisnis di Era Digital: Peran Strategis Kecerdasan Buatan dalam Inovasi dan Keunggulan Bersaing. RESI : Jurnal Riset Sistem Informasi, 4(1), 314–320. https://doi.org/10.32795/N78XST47.

Berlin, T. U. (2015). Utilizing the Business Model Canvas to Enable Sustainability Measurement on the Business Model Level.

Fakieh, B., Al-Malaise Al-Ghamdi, A. S., & Ragab, M. (2022). The Effect of Utilizing Business Model Canvas on the Satisfaction of Operating Electronic Business. Complexity, 2022(1), 1649160. https://doi.org/10.1155/2022/1649160.

Garcia Altafin, B., Morini, C., & Dario Capitani, D. H. (2025). Business model revisited: a novel canvas for digital transformation. Revista de Gestão, 32(2), 81–98. https://doi.org/10.1108/REGE-12-2023-0142.

Kupczyk, T., Dewalska-Opitek, A., Witczak, O., Budziński, M., & Kalita, D. (2024). Business model canvas application in start-up stage business developments : constraints and challenges. European Research Studies Journal, XXVII(4), 921–940. https://www.um.edu.mt/library/oar/handle/123456789/129859.

Membangun, A. :, Berbasis, K., Buatan Di, K., Digital, E., Mahasiswa, B., & Prameswara, Y. T. (2025). AIpreneurship: Membangun Kewirausahaan Berbasis Kecerdasan Buatan di Era Digital Bagi Mahasiswa. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(1), 795–804. https://doi.org/10.35870/JIMIK.V6I1.1287.

Montemari, M., Chiucchi, M. S., & Nielsen, C. (2019). Designing performance measurement systems using business models. Journal of Business Models (JOBM), 7(5), 48–69. https://doi.org/10.5278/OJS.JBM.V7I5.1905.

Nicolaj Hannesbo Petersen, & Anvendt Erhvervsforskning. (2024). Mindful organizing sensemaking of the innovative blank canvas business modelling: Critique of the business model canvas framework - UC Knowledge - University Colleges Knowledge database.

Ruiz-Ramirez, J. A., Reyes-Cancino, D. F., & Arenas-Castro, C. J. (2019). Business model canvas as an analytical tool for the evaluation of companies: Case study for the audiovisual industry in Bogota, Colombia. South African Journal of Industrial Engineering, 30(4), 118–130.

Sabri, M. (2022). Adoption of Business Model Canvas in Exploring Digital Business Transformation. SSRN Electronic Journal. https://doi.org/10.2139/SSRN.5011721.

Salim, D. A., & Veri, J. (2025). Tren dan Inovasi Skema Bisnis Startup Berbasis Teknologi : Systematic Literature Review. REMIK: Riset Dan E-Jurnal Manajemen Informatika Komputer, 9(3), 835–839. https://doi.org/10.33395/REMIK.V9I3.15024.

Santosa, S. (2026). Artificial Intelligence, Inovasi Produk, dan Kinerja UMKM: Perspektif Strategis dalam Ekosistem Ekonomi Digital. Jurnal Minfo Polgan, 15(1), 95–104. https://doi.org/10.33395/JMP.V15I1.15900.

Tri Nanta Paramudya Putra, Ni Wayan Deriani, & Riza Wulandari. (2025). Analisis Model Bisnis pada PT TMDR dengan Pendekatan Business Model Canvas | Seminar Hasil Penelitian Informatika dan Komputer (SPINTER) | Institut Teknologi dan Bisnis STIKOM Bali. Https://Spinter.Stikom-Bali.Ac.Id/Index.Php/Spinter/Issue/View/5. https://spinter.stikom-bali.ac.id/index.php/spinter/article/view/741.

Wayan, N., Suaryani, N., Putri, T., Suhendro, J. M., Putu, N., & Kusuma, N. (2026). Mindset in Vocational Students Through AI-Assisted Business Model Canvas Workshop. Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi, 5(1), 139–146. https://doi.org/10.37905/LJPMT.V5I1.36640.

Wesley Friske. (2018). Does the business model canvas drive venture success.

Xinli, X., Zhuonan, L., Yanming, J., -, al, Alnarus Kautsar, I., Ruslianor Maika -, M., E Sundah, D. I., Langi, C., S Maramis, D. R., & Tawalujan, dan L. (2018). Developing entrepreneurial competencies for successful business model canvas. Journal of Physics: Conference Series, 953(1), 012040. https://doi.org/10.1088/1742-6596/953/1/012040.

Zuqron, M. I., & Veri, J. (2025). Systematic Review of Business Models and Technological Innovation in Start-up. Primanomics : Jurnal Ekonomi & Bisnis, 23(2), 27–36. https://doi.org/10.31253/PE.V23I2.3443.