Analysis the Influence of Social Status, Lifestyle, and Prices on Purchasing Decisions Mediated By Payment Digitalization

Rizky Rifa'ie; Syafrizal Chan

doi:10.55927/fjmr.v3i9.11160

Authors

Rizky Rifa'ie Magister Management, Universitas Mercu Buana
Syafrizal Chan Magister Management, Universitas Mercu Buana

DOI:

https://doi.org/10.55927/fjmr.v3i9.11160

Keywords:

Social Status, Lifestyle, Prices, Purchasing Decisions, Digitalization of Payments

Abstract

This study aims to analyze how social status, lifestyle, and price influence purchasing decisions, with a focus on the role of digital payment methods among Andesti Jaya Shop consumers. The research utilized a quantitative approach, surveying 190 respondents from nine locations in Bogor City and Depok City, all of whom had made at least one purchase at Andesti Jaya Shop. Data analysis was conducted using Structure Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that social status and lifestyle do not have a significant direct impact on purchasing decisions. However, both price and the adoption of digital payment methods positively and significantly influence purchasing decisions. Additionally, social status, lifestyle, and price all positively and significantly affect the adoption of digital payment methods. The study also found that digital payment methods fully mediate the relationship between social status and lifestyle on purchasing decisions, and partially mediate the relationship between price and purchasing decisions. These insights suggest that businesses can develop strategies that leverage the positive impacts of pricing and digital payment methods to influence consumer purchasing decisions. For consumers, the study highlights the increasing importance of digital payment methods in shaping purchasing behavior, influenced by social status, lifestyle, and price considerations.

Downloads

Download data is not yet available.

References

Al Hamli, S. S., & Sobaih, A. E. E. (2023). Factors influencing consumer behavior towards online shopping in Saudi Arabia amid COVID-19: Implications for e-businesses post pandemic. Journal of Risk and Financial Management, 16(1), 36. https://doi.org/10.3390/jrfm16010036

Amalina, F. N., Apriliani, M. P., Putri, T. N., Masruroh, U., & Anwar, R. N. (2024). The Influence of Product Quality and Price on the Decision to Purchase "Klambiku. Kids" Clothing in Madiun City. Journal of Education and Entrepreneurship, 12(1), 75-85.

Amnas, M. B., Selvam, M., Raja, M., Santhoshkumar, S., & Parayitam, S. (2023). Understanding the determinants of FinTech adoption: Integrating UTAUT2 with trust theoretic model. Journal of Risk and Financial Management, 16(12), 505. https://doi.org/10.3390/jrfm16120505

Aulia, Tri Nanda, Edy Suryadi, and Heni Safitri. 2023. "The Effect of E-Wallet Use and Financial Literacy on Impulsive Buying Behavior." Owner 7(3): 2010–20. https://doi:10.33395/owner.v7i3.1601.

Brown, D. (2022). Customer engagement in modern marketing. International Journal of Marketing Studies, 14 (1), 29-41. https://doi.org/10.5539/ijms.v14n1p29

Chen, Y., & Wang, Q. (2021). Social Influence in Mobile Payment Adoption: The Role of Trust and Perceived Risk. Journal of Theoretical and Applied Electronic Commerce Research, 16(3), 267-289.

Creswell, J. W., & Creswell, J. D. (2017). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.

Cynthia, Debby, Haris Hermawan, and Ahmad Izzudin. 2022. “On Purchasing Decisions.” PUBLIC:journal of human resource management, administration and public services IX: 104–12.

Deda, CU, & Sembiring , S. (2024). Analysis Influence Presence Shopeepay As System Payment Regarding Student Buying Interests on the Shopee Platform. INTECOMS: Journal of Information Technology and Computer Science , 7 (2), 346-354.

Fahrudin, F., & Isnaini, P. L. (2023). The Influence of Quick Response Code Indonesian Standard (QRIS) Usage by MSMEs on Business Revenue. Journal of Strategic Management and Business Simulation, 4(1), 1-11.

Foster, B., Sukono, & Johansyah, M. D. (2022). Analysis of the effect of financial literacy, practicality, and consumer lifestyle on the use of chip-based electronic money using SEM. Sustainability, 14(1), 32. https://doi.org/10.3390/su14010032

Garcia, M., dan Lee, S. (2021). Lifestyle segmentation in marketing: Techniques and applications. International Journal of Market Research, 63(3), 201-220.

Gunarsih, CM, Kalangi, JAF, and Tamengkel, LF (2021). The Influence of Price on Consumer Purchasing Decisions at the Pelita Jaya Buyungon Amurang Store. Productivity, 2(1), 69–72. https://ejournal.unsrat.ac.id/index.php/productivity/article/view/32911/31075

Hair, J.F., Hult, G.T.M., Ringle, C., and Sarstedt, M. (2021). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.

Ilmiyah , K., and Krishernawan , I. (2020). Influence Review Product , Convenience , Trust , and Price on Purchasing Decisions on the Shopee Marketplace in Mojokerto. Maker: Journal Management , 6(1), 31–42. https://doi.org/10.37403/mjm.v6i1.143

Johnson, R. (2021). Customer satisfaction and business performance. International Journal of Business and Management, 15 (4), 23-37. https://doi.org/10.5539/ijbm.v15n4p23

Jones, T., and Brown, L. (2023). Evaluating Price and Perceived Value in Consumer Decision-Making. International Journal of Market Research, 65(1), 56-72.

Juwita, Dinda, and Anik Nur Handayani. 2022. "Opportunities and Challenges of MSME Digitalization for Economic Actors in the Era of Society 5.0." Journal of Technological Innovation and Engineering Education 2(5): 249–55. https://doi:10.17977/um068v2i52022p249-255.

Khatimah, Husnil, Perengki Susanto, and Nor Liza Abdullah. 2019. "Hedonic Motivation and Social Influence on Behavioral Intention of E-Money: The Role of Payment Habit as a Mediator." International Journal of Entrepreneurship 23(1): 1–9.

Lomboan, R., Tampi, JR, and Mukuan, DD (2020). The Influence of Lifestyle and Price on Purchasing Decisions at Starbucks Manado Town Square. Productivity, 1(3), 256–260.

Milano, A., Sutardjo, A., & Hadya, R. (2021). The Influence of Product Quality, Price, and Promotion on Batik Clothing Purchase Decisions at the "Florensia" Store in Sawahlunto City. Matua Journal, 3(1), 13-24.

Montazemi, A. R., & Qahri-Saremi, H. (2021). Factors Affecting Adoption of Digital Payment Systems by Consumers: An Empirical Analysis. Journal of Strategic Information Systems, 30(2), 101650.

Nielsen, H., and Thomas, G. (2022). Pricing and value exchange: The new paradigm in marketing. Journal of Marketing Science, 27 (1), 77-95.

Nurhaliza, F., Putri, SN, Atikah, M., and Nofirda, FA (2023). Analysis of the Impact of QRIS on MSME Digital Business Transactions. Tambusai Education Journal, 7(3), 30465-30468.

Nurul Wajhi Ahmad, Nor Fadilah Bahari, Norazlina Ripain, and Nur Syaheera Atan. (2022). The Influence of Coronavirus Disease (COVID-19) Pandemic on the Use of Digital Payment in Malaysia. E-Journal of Research and Innovation, 1–20. https://doi.org/10.53840/ejpi.v9i1.58

Ramadhan, MG, and Chodidjah, S. (2023). The impact of economic status on consumer preferences and purchasing decisions. Journal of Consumer Research, 47 (2), 101-118.

Rizkiyah , K., Nurmayanti , L., Macdhy , RDN, and Yusuf, A. (2021). The Influence of Digital Payment on Consumer Behavior of OVO Digital Payment Platform Users. Journal Scientific Management , 16(1), 107–126.

Sava, AA, Mizoguchi, KMU, Hardika, RA, Luthfyardy , RN, and Rakhmawati , NA (2024). The Influence of Using the QRIS Payment Method on ITS Students' Purchasing Decisions: Case Study of the ITS Central Canteen. Journal of Information Systems and Computer Science, 2(1), 98-111.

Scottish Water. 2020. “No Subjective Health Perception in Elderly People Living at Home Covariance structure analysis of health-related indicators . Title. 21(1): 1–9.

Sihaloho, J. E., Ramadani, A., dan Rahmayanti, S. (2020). Implementasi Sistem Pembayaran Quick Response Indonesia Standard Bagi Perkembangan UMKM di Medan. Jurnal Manajemen Bisnis, 17(2), 287-297.

Suganda, Uce Karna, and Isti Arrifianti. 2023. "Analysis of the Drivers of Consumer Purchasing Decisions in the Digital Era: The Role of Social Media Marketing, E-Service Quality, and Payment Safety." Quantitative Economics and Management Studies 4(1): 1–11. https://doi:10.35877/454ri.qems1302.

Syahnita, Rini. 2021. “The main focus of the definition of health is the center of the home and high-income communities. Health related indicators, co-dispersion structure analysis, " Biochemistry Module Material Fat Metabolism, Citric Acid Cycle, Oxidative Phosphorylation and the Pentose Phosphate Pathway : 6.

Taluke, Jeverson, Lisbeth Lesawengen, and Evie Suwu AA 2021. "The Influence of Parents' Socioeconomic Status on Student Success Levels in Buo Village, Loloda District, West Halmahera Regency." Holistic Journal 14(2): 1–16.

Utami, Alysha Puji, Nurul Mutiah, and Ibnur Rusi. 2022. "Measuring Mobile Banking Application User Satisfaction Using the Technology Acceptance Model (Tam) and Usability Method (Case Study: Bank Kalbar Main Branch Pontianak)." Journal of Computers and Applications 10(01): 1–11.

Veblen, T. B., & Wenzel, S. (2020). Social Class and Consumption Patterns: Understanding the Influence of Social Hierarchies. Journal of Consumer Culture, 20(3), 294-311.

Wahyudin N., Herlissha N., Christianingrum C., & Aldiesi D. R. (2022). The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance through Competitive Advantage in MSME. Journal of Consumer Sciences, 7(2), 135-148. https://doi.org/10.29244/jcs.7.2.135-148

Wiyono, Nuri, and Oktabrianto Oktabrianto. 2021. "Implementation and Evaluation of Moodle in Supporting Online Learning Using the Technology Acceptance Model." Basicedu Journal 5(6): 5929–36. https://doi:10.31004/basicedu.v5i6.1681.

Wulandari, A. (2022). Influence Use of the Quick Response Code Indonesian Standard (QRIS) . Turnover Sales at the District Darul Huda Snack Business Ukui Reviewed According to Sharia Economics (Doctoral dissertation, Sultan Syarif Kasim Riau State Islamic University).

Yang, M., Al Mamun, A., Mohiuddin, M., Che Nawi, N., & Zainol, NR (2021). Cashless transactions: A study on intention and adoption of e-wallets. Sustainability, 13 (2), 831. https://doi.org/10.3390/su13020831