The Influence of User Experience, Sytem Quality, and Product Quality on Repurchase Intention with User Satisfaction as an Variabel Intervening Among Uniqlo App User

Ronaldo Fransiskus; Arlina Nurbaity Lubis; Fadli Fadli

doi:10.55927/fjmr.v3i11.11986

Authors

Ronaldo Fransiskus Master of Management Science, Faculty of Economics and Business, Universitas Sumatera Utara
Arlina Nurbaity Lubis Master of Management Science, Faculty of Economics and Business, Universitas Sumatera Utara
Fadli Fadli Master of Management Science, Faculty of Economics and Business, Universitas Sumatera Utara

DOI:

https://doi.org/10.55927/fjmr.v3i11.11986

Keywords:

User Experience, System Quality, Product Quality, User Satisfaction, Repurchase Intention

Abstract

This study aims to assess and analyze how user experience, system quality, and product quality impact repurchase intention, mediated by user satisfaction, among UNIQLO app users. The population includes UNIQLO app users in Medan City, although the exact number is not specified. A sample of 220 respondents was selected, and the analysis was conducted using the SEM-PLS method. Findings reveal that both user experience and product quality have a direct, positive, and significant effect on user satisfaction and repurchase intention. System quality also has a direct, positive, and significant impact on user satisfaction, but its direct influence on repurchase intention is positive yet not significant. Indirectly, user experience, system quality, and product quality positively and significantly affect repurchase intention through user satisfaction among UNIQLO app users.

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