Management Strategy in Improving Company Performance

Syamsuddin Syamsuddin; Sitti Aisyah; Uswatun Hasanah; Sri Sundari

doi:10.55927/fjmr.v3i12.12619

Authors

Syamsuddin Syamsuddin Hasanuddin University
Sitti Aisyah Hasanuddin University
Uswatun Hasanah Hasanuddin University
Sri Sundari Hasanuddin University

DOI:

https://doi.org/10.55927/fjmr.v3i12.12619

Keywords:

Management Strategy, Company Performance, Internal Competencies, External Opportunities

Abstract

Strategic management plays an important role in improving company performance by setting clear goals, conducting environmental analysis with SWOT analysis, making proper decisions, implementing plans effectively, evaluating and measuring performance, developing competitive advantages, and creating an organizational culture that is result-oriented. This study focuses on strategic management in improving company performance through literature study from previous research references that are relevant to the topic of study. The results obtained by integrating aspects of management accounting and strategic management can significantly improve company performance for the short, medium, or long term.

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