The Influence of Product Quality, Green Advertising and Environment Awareness on the Purchase Decision of Aqua Brand Packaged Drinking Water Products

Authors

  • Dewiana Nur Hidayati Universitas Mercu Buana Yogyakarta
  • Titik Desi Harsoyo Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.55927/fjmr.v4i1.13120

Keywords:

Product Quality, Green Advertising, Environment Awareness, Purchasing Decisions

Abstract

This study examines the influence of product quality, green advertising and environment awareness on purchasing decisions for Aqua brand bottled drinking water. The sample consisted of 100 consumer respondents who had purchased Aqua products. Data were collected through a survey using a questionnaire. The research indicate that: Product quality has a positive and significan influence on consumer purchasing decision for Aqua products, Green Advertising and Environmental Awareness does not have a significan influence on consumer purchasing decisions for Aqua products.

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Published

2025-01-29

How to Cite

Hidayati, D. N., & Harsoyo, T. D. (2025). The Influence of Product Quality, Green Advertising and Environment Awareness on the Purchase Decision of Aqua Brand Packaged Drinking Water Products. Formosa Journal of Multidisciplinary Research, 4(1), 359–368. https://doi.org/10.55927/fjmr.v4i1.13120