The Effect of Using the PLN Mobile Application on PLN Customer Satisfaction (Case Study at PT PLN ULP Teluk Betung)

Authors

  • Kelvin Pratama Putra Fakultas Ekonomi Dan Bisnis, Universitas Bandar Lampung
  • Tina Miniawati Barusman Fakultas Ekonomi Dan Bisnis, Universitas Bandar Lampung

DOI:

https://doi.org/10.55927/fjmr.v3i3.8557

Keywords:

PLN Mobile Application, Customer Satisfaction

Abstract

This study aims to determine the effect of using the PLN Mobile Application on PLN Mobile Application User Satisfaction. This research is a type of quantitative research by processing primary data using a data collection method through questionnaires given to customers within the scope of PLN ULP Teluk Betung Bandar Lampung. The sample obtained was 100 respondents by taking samples using purposive sampling. The analytical tool in this research uses IBM SPPS Version 2. The analysis method used is multiple linear regression analysis. By using validity test, reality test, t test, and determination coefficient test. The analytical method used is multiple linear regression analysis. The result of this study is that the PLN Mobile application has a significant effect on customer satisfaction.

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Published

2024-03-27

How to Cite

Putra, K. P., & Barusman, T. M. (2024). The Effect of Using the PLN Mobile Application on PLN Customer Satisfaction (Case Study at PT PLN ULP Teluk Betung). Formosa Journal of Multidisciplinary Research, 3(3), 643–652. https://doi.org/10.55927/fjmr.v3i3.8557

Issue

Vol. 3 No. 3 (2024): March 2024

Section

Articles

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Copyright (c) 2024 Kelvin Pratama Putra, Tina Miniawati Barusman

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This work is licensed under a Creative Commons Attribution 4.0 International License.