Strategy for Business Development of Yogya Kremes Chicken Restaurant in Tulang Bawang District

M. Pindra; Ni Putu Widhia Rahayu

doi:10.55927/fjmr.v3i3.8563

Authors

M. Pindra Universitas Bandar Lampung, Bandar Lampung
Ni Putu Widhia Rahayu Universitas Bandar Lampung, Bandar Lampung

DOI:

https://doi.org/10.55927/fjmr.v3i3.8563

Keywords:

Districts/Cities, Chickens, Restaurants, Questionnaires, Respondents

Abstract

The smallest number of MSMEs in the Tulang Bawang area is 23 and have not experienced any development compared to other districts/cities in Lampung Province. The aim of the research is to analyze business development strategies using SWOT analysis. The research method used in this research is using a qualitative approach with SWOT analysis. The questionnaire will be distributed online with a total of 44 respondents. The results of the research show that the Yogya Tulang Bawang Kremes Chicken Restaurant is in quadrant 1 (Growth) between Strength and Opportunity.

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