Digital Marketing Integration Strategy to Support Online Campaigns in Pearung Tourism Village, Humbang Hasundutan Regency, North Sumatra

Ellyta Tambunan; Bastanta Eka Putra Kembaren; Riana Handayani Silalahi

doi:10.55927/fjmr.v3i3.8660

Authors

Ellyta Tambunan Politeknik Pariwisata Medan
Bastanta Eka Putra Kembaren Politeknik Pariwisata Medan
Riana Handayani Silalahi Politeknik Pariwisata Medan

DOI:

https://doi.org/10.55927/fjmr.v3i3.8660

Keywords:

Digital Marketing Strategies, Online Campaigns, Tourism, Pearung Geosite Sipinsur Village, North Sumatra

Abstract

Analysis of the Influence of Digital Marketing Strategies and Online Campaigns on Tourist Visit Rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. This study aims to analyze the influence of digital marketing strategies and online campaigns on tourist visit rates in Pearung Geosite Sipinsur Village, Humbang Hasundutan Regency, North Sumatra. Research Method : This study uses a quantitative method with a survey technique. Data was collected through questionnaires distributed to 100 respondents who had visited Pearung Geosite Sipinsur Village. The data was analyzed using simple linear regression. Research Results: The results showed that Digital marketing strategies implemented by Pearung Geosite Sipinsur Village are less good. Online campaigns carried out are considered good enough. There is a strong relationship between digital marketing strategies and online campaigns on tourist visit rates. Digital marketing strategies have an influence of 80.4% on tourist visit rates in Pearung Geosite Sipinsur Village. Conclusion : The implementation of effective digital marketing strategies and good online campaigns can increase tourist visit rates in Pearung Geosite Sipinsur Village.

Downloads

Download data is not yet available.

References

Abdulloh, Rohi. 2016. Easy & Simple Web Programming. PT Elex Media Komputindo. Jakarta.

Dewi, MH, Fandeli, C., & Baiquni, M. (2013). Development of village-based tourism local community participation in the Jatiluwih tourist village, Tabanan, Bali. Kawistara, Vol 03 No. 02 Pages 177-226.

Inskeep, Edward. 1991. Tourism Planning and Integrated Sustainable Development Approach. New York: Van Nostrand Reinhold.

Insania Team. (2021). Digital Marketing: Concepts and Strategies. Print 1.Insania Publisher

Kembaren, et al. 2022. Website Management Training in the context of Improving Digital Marketing Competence and Management of Tourist Attractions in Indonesian Creative Villages. Kumawula: Journal of Community Service, 5 (2). 141-148

Kusmayadi and E. Sugiarto. 2000. Research Methodology in the Field of Tourism. Jakarta: PT Gramedia Pustaka

Pitana, I Gde. and Surya Diarta, I Ketut. (2009). Introduction to Tourism Science. Yogyakarta: Andi Publishers.

Sarwono, Jonathan. 2015. Making a Website is Easy. Our Media. Jakarta.

Sugiyono. 2008. “Quantitative Qualitative Research Methods and R&D”. Bandung: Alphabeta.

Tambunan, Ellyta. (2022). Development of Tourism Products Through Digital Marketing Tipang Tipang Tourism Village Humbang Hasundutan District. Medan Tourism Polytechnic: Tourism Economics, Hospitality and Business Management Journal 2(1). Law No 10 of 2009 Concerning Tourism.