Deaf Social Media Influencers' Content Analysis: Creating Engagement with Educational Content

Santi Setyaningsih; Prahastiwi Utari; Ignatius Agung Satyawan

doi:10.55927/fjmr.v3i4.8993

Authors

Santi Setyaningsih Faculty of Social and Political Sciences, University Sebelas Maret, Surakarta
Prahastiwi Utari Faculty of Social and Political Sciences, University Sebelas Maret, Surakarta
Ignatius Agung Satyawan Faculty of Social and Political Sciences, University Sebelas Maret, Surakarta

DOI:

https://doi.org/10.55927/fjmr.v3i4.8993

Keywords:

Content Analysis, Deaf, Social Media Influencers, TikTok, Engagement

Abstract

Social media has evolved into a communication tool that promotes inclusivity, allowing persons with disabilities to share a variety of messages with their audiences. @jennifernatalie_ is a deaf Social Media Influencer (SMI) who uses TikTok to share sign language-related educational content. Despite her difficulty talking verbally, @jennifernatalie_ is capable of generating quite high levels of engagement with her followers. The goal of this study is to analyze @jennifernatalie_'s sign language educational content in terms of creating engagement with followers along five characteristics that support SMI communications. This study used a qualitative study content analysis methodology. The research data was gathered by assessing the content of short videos on TikTok @jennifernatalie_ and enhanced by literature reviews from various sources relevant to the research issues. The findings showed that @jennifernatalie_ was capable of presenting the five dimensions of SMI communications to generate engagement through her educational TikTok posts.

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