Mandataris et al. 2024. The Influence of Product Innovation and Pricing on Purchasing Decisions at Rotte Bakery Bukit Barisan Pekanbaru. Formosa Journal of Multidisciplinary Research. 3, 2 (Feb. 2024), 359–374. DOI:https://doi.org/10.55927/fjmr.v3i2.7860.