Nur Alif Wijaya and Defrizal 2024. The Influence of Product Innovation and Product Quality on Competitive Advantage in IGI Bandar Lampung Eating Houses. Formosa Journal of Multidisciplinary Research. 3, 3 (Mar. 2024), 1021–1032. DOI:https://doi.org/10.55927/fjmr.v3i3.8595.