FATURROHMAN, M.; WIDARTA. The Influence of Flash Sales, Viral Marketing and Electronic Word of Mouth (E-WOM) on the Purchase Intention of Z Generation in Online Shopping on Tiktok Shop Marketplace. Formosa Journal of Multidisciplinary Research, [S. l.], v. 3, n. 7, p. 2683–2698, 2024. DOI: 10.55927/fjmr.v3i7.10093. Disponível em: https://journal.formosapublisher.org/index.php/fjmr/article/view/10093. Acesso em: 15 may. 2026.