Shafa, A. S. M., and U. Soebiantoro. “The Influence of Brand Image and Electronic Word of Mouth on the Purchase Intention by Data Packages IM3 Prepaid Card for Generation Z in Surabaya”. Formosa Journal of Multidisciplinary Research, vol. 3, no. 9, Sept. 2024, pp. 3629-38, doi:10.55927/fjmr.v3i9.11169.