ROSDIANA; ABDURRAHMAN. The Influence of Celebrity Endorsers and Discounts on Impulse Buying Moderated by Hedonic Shopping Motivation in Generation Z Online. Formosa Journal of Sustainable Research, [S. l.], v. 2, n. 8, p. 2099–2114, 2023. DOI: 10.55927/fjsr.v2i8.5638. Disponível em: https://journal.formosapublisher.org/index.php/fjsr/article/view/5638. Acesso em: 12 aug. 2026.