Rosdiana, Abdurrahman. The Influence of Celebrity Endorsers and Discounts on Impulse Buying Moderated by Hedonic Shopping Motivation in Generation Z Online. FJSR [Internet]. 2023 Aug. 29 [cited 2024 Sep. 18];2(8):2099-114. Available from: https://journal.formosapublisher.org/index.php/fjsr/article/view/5638